Europe's leading producer of fresh forest fibre paperboards

Leading producer of high-quality, lightweight paperboards 

Our folding boxboards and white kraftliners have a reputation for quality and reliability.

Metsä Board
Sales
Total
1.7 Eur
Billion
Personnel
Total
2,500

Metsä Board is a leading European producer of premium paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards based on pure fresh fibres are developed as the perfect fit for consumer goods, retail-ready and food service packaging. Our focus is on creating even lighter and better paperboard solutions for brands of the future. Together with our customers we innovate solutions that are not only better for consumers but are better for the world as well.

Facts and figures

Strategy and vision

Metsä Board strategy, vision and values

Working with a clear focus

Metsä Board’s strategy, vision and values  guide all of our everyday work.

The preferred supplier of premium paperboards

Metsä Board is ready for even bigger growth after successful restructuring. Our vision is to be the preferred supplier of premium paperboards, creating value for customers globally.

Metsä Board now focuses on lightweight and ecological paperboards made from fresh fibres. Future growth is sought particularly in the Americas by utilizing the new capacity.

Our strategic cornerstones form the foundation of the company’s operations.

Focus
We focus on premium fresh fibre paperboards for consumer goods, retail-ready packaging and food service packaging.

Growth
We grow profitably together with brand owner, converter and merchant customers globally, in businesses that benefit from our safe and sustainable paperboards.

Profitability
Our profitability is based on superior cost efficiency and healthy sales prices, driven by high-quality pulps and unique technical know-how.

Paperboard is one of the core businesses within Metsä Group. As a long-term majority shareholder, Metsä Group has a clear industrial ownership strategy for Metsä Board – profitable growth. Metsä Board benefits from the competencies, financial strength and scale of operations of Metsä Group.

Operating environment

Changing operating environment    

Charting a steady course in a changing world

At Metsä Board we strive to remain agile and responsive to customer demand in a global business where markets and operating environments can change rapidly.

Management

Board of Directors

Metsä Board Corporation's Board of Directors currently has nine ordinary members: Kari Jordan (Chairman); Martti Asunta (Vice Chairman); Kirsi Komi LL.M.; Kai Korhonen M.Sc.(Technology); Liisa Leino M.Edu.; Jussi Linnaranta M.Sc (Agriculture and Forestry), Agronomist; Juha Niemelä (Honorary Counsellor); Veli Sundbäck LL.M.; and Erkki Varis M.Sc.(Technology).

The Board supervises the operations and management of Metsä Board Corporation and decides on significant matters relating to strategy, investments, organisational structure and financing. For more information about the Board’s work see Corporate Governance.

Corporate Management Team

In Metsä Board Corporation’s operative management, the CEO is assisted by the Corporate Management Team, which consists of Mika Joukio, CEO (Chairman); Jussi Noponen, CFO; and Senior Vice Presidents Ari Kiviranta, Development; Sari Pajari, Marketing and Sales; Harri Pihlajaniemi, Production (will start latest as of 6 September 2017) and Susanna Tainio, Human Resources.

The Corporate Management Team's responsibilities include investment planning, preparing the company’s strategic guidelines, allocating resources, controlling routine functions, and preparing matters to be reviewed by the Board. For more information about the team’s work see Corporate Governance.

Mills and production capacities

 

History

From Europe's largest paper producer to a pure paperboard company

Born From a successful strategic merger

The predecessor of Metsä Board, Metsä-Serla, was established by the merger of Metsäliiton Teollisuus Oy (the industrial branch of the Metsäliitto Cooperative) and G.A. Serlachius Oy on 31 December 1986.

The merger unified two long-established Finnish forest industry companies. Metsäliitto Cooperative was initially established as a wood exporting company in 1934, starting board production at Äänekoski mill in 1966. Apothecary G.A. Serlachius founded a groundwood mill in Mänttä in Central Finland in 1868, and began folding boxboard production at Tako mill in 1932.

Growth through acquisitions

The 1990s and early 2000s were a period of extensive growth. The company acquired several production units around Europe, including the Kemi, Kyro and Simpele mills in Finland and Husum mill in Sweden.

Metsä-Serla subsequently switched its focus to printing papers and packaging products, and in 2001, changed its name to M-real, reflecting its wider international character.

Transformation to Europe’s leading paperboard company

Significant structural changes started in 2005, when the company was still the largest fine paper producer in Europe. Numerous subsequent divestments, closures and restructuring actions successfully reduced the company’s exposure to risks in the declining paper business. In 2012 the company changed its name to Metsä Board, emphasising its Finnish forest heritage and what is now its core business.

In December 2014, Metsä Board launched the final stages of its transformation into Europe’s leading fresh fibre paperboard producer. A new 400,000 t/y folding boxboard production line started up at Metsä Board Husum mill at the beginning of 2016. The company also extended its offering to include food service boards, in addition to folding boxboards and white krafliners. Husum’s extrusion coating line’s installation work began in autumn 2016, and it will be taken into use during the first half of 2017.

The production of uncoated fine paper at the Husum mill ended in summer 2016. Metsä Board ended the production of wallpaper base at its Kyro mill in Finland, in autumn 2016.

Today Metsä Board is a pure paperboard company with strong pulp self-sufficiency, a record of innovation and top-class profitability.

Print