Luxurious packaging for luxury products
Carta Allura is a fully coated bleached paperboard with coated back, available in a basis weight range of 225-360g/m² and suitable for offset, gravure, flexo and digital printing.
Carta Allura provides the perfect medium for promoting luxury and premium products. Its superior smoothness gives excellent results with foil lamination and other special effects. Its high brightness results in vibrant colours, contrasting with a truly pure white. Carta Allura is also coated on the reverse side to maximise the quality image throughout the finished package.
Luxurious look and feel
With good consistency providing reliable convertability, Carta Allura produces the pristine corners and edges so important in the luxury market. Its lightweight construction allows a lower basis weight to be specified without loss of the solid feel and reassurance required when packaging high value products.
Carta Allura’s exceptional purity makes it safe for food and other sensitive products.
Carta Allura is made from fresh fibres, traceably sourced from sustainably managed northern forests. All of Metsä Board’s products are manufactured under the highest environmental and safety standards, and hold PEFC and FSC® chain of custody certification and FSC controlled wood status.
Carta Allura is recommended for:
- fragrances and perfumes
- make-up and skincare products
- hair coloration products
- chocolate and confectionery