Case Danone

Simcote helps make Danone cookies a party favourite

Simcote helps make Danone cookies a party favourite

Danone Nederland has brought to the market a completely new product: ready-to-bake cookie dough that only needs to be cut to size, then put into an oven for eight minutes.

The distinctive tapered carton for the dough incorporates a measuring scale to ease the cutting, clear preparation instructions, and even templates for paintings on the inside. Despite the unusual shape, the packaging is suitable for machine processing and filling thanks to its structural ingenuity.

Purity contributes to a tasty win at Pro Carton ECMA Awards

The new product has been a winner in the market as well as in the food category of the 2013 Pro Carton ECMA Awards. The judges considered the packaging an excellent example of a good-looking carton that provides benefits to consumers through clever design.

Each link in the packaging supply chain has played its part in the success of the project. Metsä Board’s contribution is Simcote, a cartonboard with an outstanding combination of printability and packaging performance. Made from pure fresh forest fibres, Simcote is ideally suited for food packaging and totally recyclable.

The party carton was converted by Remmert Dekker, packaging specialists with plenty of experience in challenging jobs.

“Simcote’s high standard and consistent quality enable short set-up times and perfect runnability at high speed. The good availability and the competitive price level were the other reasons for using Simcote,” says Annemarie Dekker, Managing Director at Remmer Dekker.

​Key facts
​Brand owner:Danone Nederland B.V.
​Brand:​Party Packaging Lovely Cookies
​Converter:​Remmert Dekker B.V.
​Board supplier:​Metsä Board
​Board grade:​Simcote

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