The packaging of the Ruutu vase was designed in collaboration between Iittala and Pyroll  

Case Iittala

Timeless elegance inside and out

Iittala brand has a long history of creating iconic products that last a lifetime, while bringing enjoyment and convenience to everyday life, whether it is in dining, decorating or storing small items around the home. The cornerstones of Iittala’s design are form, functionality and quality.

Ruutu, which means a square in Finnish, is a collection of diamond-shaped vases created by Ronan and Erwan Bouroullec, who also came up with the idea of the similarly shaped packaging. Each glass vase is a masterpiece of craftsmanship, taking up to 24 hours to produce.

A recognition of excellence

The packaging of the Ruutu vase was designed in collaboration between Iittala and Pyroll. The aim was to create a protective cube style design that would complement the minimalistic yet elegant look and feel of Iittala’s glass products, and at the same time add value for the brand in store environments.

Carta Solida paperboard, which produces excellent printing quality, was selected as the surface material for the bright-coloured packaging. The lightweight, fully coated bleached paperboard is an ideal solution when looking for maximum visual appeal.

The result is packaging so attractive that it doesn’t need to be hidden inside gift wrap, and helps communicate the promise of timeless design pieces.

The Iittala Ruutu packaging was awarded with the Scanstar 2015.

Key facts
​Brand owner:​Fiskars Home Oy Ab
​Brand:​Iittala
​Converter:​Pyroll
​Board supplier:​Metsä Board
​Board grade:​Carta Solida laminated on E-flute

 

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