There’s hardly any other sector where packaging has so much to say as in beauty and men’s care. It must induce love at first sight, feel good at first touch, and promote delight upon opening. Whether it’s about new ways to treat ourselves to small luxuries, or the pursuit of health and youthfulness, the beauty care market is highly dynamic and needs packaging that appeals to the senses.
Packaging for this sector must reflect brand values, and promote products through special effects, good construction, a reassuring feel, and the accurate reproduction of colours and text. It must keep its good looks both on the shelf and for home delivery.
Boards ideal for embossing, foil blocking and lamination
Metsä Board has perfected its beauty and men's care packaging boards over many years, supplying global markets. As well as offering high performance in converting and print, our boards have optimum surfaces for special effects such as embossing, foil blocking and lamination. It’s important that luxury does not mean sacrifices in relation to sustainability – all our boards use renewable fresh fibres from sustainably managed northern forests, and can be recycled eco-efficiently.
With the backing of our recommendations and technical services, our boards can be used with confidence by customers. We also offer packaging optimisation, and other value added services.
This range of boards is recommended for packaging:
- Fragrances and perfumes
- Make-up and skincare products
- Haircare and hair colouration products
- Travel sets
- Gift boxes