Metsä Board sustainability in value chain

CDP-winning environmental reporting

​According to an international environmental report, Metsä Board is at the forefront of sustainable development.
6/2016 TEXT: MARI SUONTO
​When you open a box of chocolates, do you ever wonder how the production of the paperboard in that box has affected our planet? How many litres of water were used? What kind of effects did the paperboard production have on forests? What were the CO2 emissions and the overall impacts on climate change?

Metsä Board assesses these kinds of impacts continuously, and discloses its data to CDP, the largest international organisation working with shareholders and corporations to disclose the greenhouse gas emissions of major corporations.

Reports by the CDP help investors assess the environmental risks in their portfolios and direct investments into more sustainable businesses.

In 2015, Metsä Board was ranked among the top-scoring companies in three of the CDP’s programmes: ‘Water’, ‘Forests’ and ‘Climate Change’.

On the vanguard of water stewardship

CDP’s Water programme seeks to galvanise corporate action to address the fresh water crisis, one of the most significant challenges facing our global economy. Out of 405 businesses, Metsä Board was included in the exclusive Water A List, for its strong actions on improving water security. Among the eight A-listers, Metsä Board was the only European company and the sole representative of the forest industry.

Metsä Board’s strongest asset for water security are the plentiful northern waters it has access to. “The raw material for our paperboards comes from northern forests, which draw only on natural water resources. We do not need to resort to ground waters or processed water in production either, as our sites are located near surface waters such as rivers and lakes,” says Katja Tuomola, Product safety manager at Metsä Board.

Metsä Board has also put great efforts into improving water and material efficiency, as well as wastewater management at production sites. “Around 95 per cent of the water used for our production is returned to its source, and carefully cleaned before being released back into the watercourse. The environment around Metsä Board’s mills is not affected by their water usage,” states Tuomola.

“Reaching the exclusive CDP Water A List is of great merit, and a reflection of the work we have done to minimise our impact on water scarcity,” Tuomola says.

Cate Lamb, head of water at CDP, also praised the Water A-List companies for their eff orts: “Th e business case for action to improve water security has never been stronger or more urgent. The companies on the CDP Water A List are responding to market demand for environmental accountability and at the same time are making progress towards the realisation of sustainable economies.”

Northern forests a key advantage

In the Forests programme, CDP gave Metsä Board leadership status in the materials sector, based on the quality of information the company disclosed. It was one of the nine companies included on the leadership list, out of 180 businesses who disclosed information to CDP.

Metsä Board has the advantage of procuring its raw material – fresh forest fibre from northern European woods – through a sister company, Metsä Forest, which is engaged in fighting deforestation and protecting forest biodiversity. “All the fibre we use can be traced to its origins in certified forests in Finland, Sweden, Russia and the Baltics. Northern forest fibre is of high quality and annual forest growth in these areas exceeds the amount of harvested wood,” explains Tuomola.

The growing stock in Finnish and Swedish forests, where Metsä Board procures most of its wood, is currently increasing by 30–40 per cent annually.

Sustainable development throughout the value chain

Climate change has been one of the most pressing sustainability topics in recent times. In CDP’s Climate Change programme, Metsä Board achieved a full score of 100/100 on the quality of the information disclosed. This means Metsä Board is doing the right things to mitigate climate change impact, while benefiting from the thorough, group-wide sustainability work executed by Metsä Group as a whole.

“The Group manages the entire value chain from forests to end products. It is relatively easy for us to acquire information on the broad environmental impacts of our operations. This would not be possible if our procurement took place through external suppliers in distant locations,” says Tuomola.

The sustainability metrics for CDP’s programmes are reported in great detail. “We report, for instance, every staff car trip to the nearest kilometre,” Tuomola states.

Metsä Board’s excellent reporting scores are, of course, just a starting point for the company’s sustainability strategy. Metsä Board continuously strives to improve, for instance, material efficiency in all of its operations. “Our goals are set high, and our customers also appreciate our transparent disclosure on the environmental impacts of our products,” summarises Tuomola.

AMOUNT OF CERTIFIED WOOD: 75%
FOSSIL CO2 EMISSIONS PER PRODUCT TONNE: -42%

USE OF PROCESS WATER PER PRODUCT TONNE: -16%

FIGURES: 2015

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The best performer for L’Oréal in 2015

At the end of 2013, L’Oréal presented its commitments with regard to Sustainable Development by 2020 through the ”Sharing Beauty With All” programme.

“Suppliers are an integral part of the environmental, social and ethical commitments made by L’Oréal,” says Mathieu Dufour, purchasing category director –printing & specialties at L’Oréal. “The Group’s objective is that by 2020, 100% of L’Oréal’s strategic suppliers will be involved in our sustainability programme.” Currently its suppliers’ activities represent 28% of L’Oréal’s carbon emissions.

Consequently, since 2009, L’Oréal has involved its suppliers in measuring and reducing its carbon footprint by asking them to work with the CDP in the CDP supply Chain programme.

Metsä Board has been participating in the CDP supply chain programme since 2013, improving their score year on year to reach 100 B in 2015. “Among our Packaging Components suppliers, Metsä Board is the best performer for 2015. It demonstrates once again Metsä Board’s action and commitment to tackle climate change.”

 

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