Metsä Board launches new cartonboard for luxury packaging

Superior smoothness gives excellent results in foil lamination

Metsä Board is launching a new cartonboard, Carta Allura, designed especially for luxury end-uses. Carta Allura has exceptional smoothness making it ideal for foil lamination, high-gloss varnish and other special effects. It also has high brightness and an attractive visual appearance that creates the right impression when used for premium products. Carta Allura is most suitable for beautycare, high-end food and beverages as well as graphic applications.

Carta Allura is lightweight yet firm, giving more cartons per tonne and enhancing sustainability. Its consistency and stiffness make production processes trouble-free. Its reverse side is also coated to ensure a good finish to the inside of the carton.

“There is a trend towards using special effects to distinguish packaging,” says Christophe Baudry, Commercial Director Beautycare & Healthcare, Metsä Board. “Hot foil stamping and foil lamination work best with an exceptionally smooth surface, and that is exactly what Carta Allura provides.”

Metsä Board will present Carta Allura for the first time at PCD – Perfumes, Cosmetics and Design Packaging in Paris, February 5–6 2014, stand number E13. Metsä Board will also show its other beautycare grades, including Carta Elega, Carta Integra, Carta Solida, Avanta Prima, Chromolux and Modo Northern Light. All Metsä Boards cartonboards are made from fresh forest fibres grown in sustainably managed forests. Traceable fresh forest fibres are pure and safe for use with sensitive products.

For further information, please contact Metsä Board:
Christophe Baudry, Commercial Director Beautycare & Healthcare
Mobile: + 33674951598
E-mail: christophe.baudry(at)metsagroup.com

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