M-real’s wallpaper bases, on show at Heimtextil 2012

Support the latest trends in design and sustainability 

Many exciting wallpaper design trends are underway, all requiring a base that offers high performance, strength, flexibility and good environmental credentials. M-real, the world’s leading producer of wallpaper base, is showing its full Cresta range at Heimtextil 2012 with products that support the latest design and decorating trends, as well as their sustainability.

“We are seeing designs that include textures and embedded highlights or metallic finishes, which require a strong and flexible base,” says Risto Auero, VP Sales, Linerboards and Wallpaper Base. “In contrast, other designs reflect the natural world with trees, leaves and landscapes, requiring an environmentally-responsible base to complement the imagery. We note that the trends for big and bold patterns or the retro look still continue, so accurate print and colour reproduction are vital and a high white base shade is desirable.”

M-real’s Cresta range includes duplex and simplex wallpaper base as well as non-woven products, meeting the demands of all printing and converting processes as well as the functionality of paste-the-wall, washable and strippable wall coverings. There are bases suitable for both expanded vinyl wallcoverings, PVC coating and paper wallcoverings, and specialist products that offer resistance to high temperatures in converting or are suitable for inks containing pearlescent pigments.

M-real’s construction of a new biopower plant at the Kyro mill, where the Cresta range is made, is now underway. The plant will replace the use of fossil natural gas with CO2 neutral wood - predominantly bark, chips, stumps and other discarded wood. The biopower plant will also provide heating for the neighbouring district of Hämeenkyrӧ. After start-up of the plant in autumn 2012, CO2 emissions from the Kyro mill will be reduced by approximately 100,000 tpa, equivalent to the annual emissions of around 60,000 cars.

Risto Auero adds: “As the Kyro mill’s PM3 (paper machine 3) is dedicated completely to wallpaper base production, capable of making 105,000 tonnes per year, the new biopower plant will enable our customers to offer wallcoverings that combine top quality and performance with improved environmental credentials.”

The full range of M-real wallpaper bases includes:

• Cresta D: Uncoated peelable and spongeable wallpaper base
• Cresta D OBA: Uncoated peelable and spongeable FWA-containing wallpaper base
• Cresta D1: Single-coated peelable and spongeable wallpaper base
• Cresta D2: Double-coated peelable and washable wallpaper base
• Cresta M: Single-layer mechanical wallpaper base
• Cresta MB: Single-layer high-bulk mechanical wallpaper base
• Cresta NG: Uncoated wood-containing non-woven
• Cresta NGX: Both sides coated wood-containing non-woven
• Cresta NG2: Triple-coated wood-containing non-woven

Link to photo: http://databank.metsaliitto.com/?cart=50-lahkmbgead&l=EN

For further information please contact M-real Consumer Packaging:
Bettina Fuchs, Marketing Communications Manager
Mobile +43 676845220465
E-mail: bettina.fuchs(at)m-real.com