Marabou chocolate multipacks combine Carta Solida with corrugated board for printability with strength

 

Giant multipacks of Marabou Chocolate bars, designed to be used as prizes in theme parks, posed a challenge if the packs were to reproduce the look of standard size wrappers. A folding boxboard on its own would not be strong enough to protect all twenty 100g bars in the pack, and a corrugated liner would not possess all the required printing qualities.

The solution found by converters Smurfit Kappa Lithopac in Sweden was to litho-laminate M-real’s Carta Solida folding boxboard onto a corrugated board after offset printing.  Carta Solida has the high whiteness and gloss to reproduce brand colours and images accurately, and combines high bulk with a light weight. It is available in sheets, allowing for flexibility in print runs, and Carta Solida’s excellent creasability makes it ideal for the multipack.

Marabou is one of the top selling chocolate brands in Sweden and is popular internationally. The company was acquired by Kraft in 1993.

Carta Solida is a fully coated bleached paperboard with a white back, one of M-real’s range of virgin-fibre based cartonboards. It is recommended for graphics and high-quality packaging, and available in 185-320 gsm.

Link to photo:  http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6063917&i=9423314940979821473482196199196248410

For further information please contact M-real Consumer Packaging:
Ritva Mönkäre, Marketing Manager
Mobile +358 (0)50 598 7012
E-mail: ritva.monkare@m-real.com

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