Case Red Bull

Kemiart Graph helps Red Bull spread its brand message 

International brand owner, Red Bull, and its corrugated display supplier, TFP-Grafika, have won the ninth annual Metsä Board Kemiart Forerunner Award for innovation in corrugated brand packaging. The prize went to two different point-of-purchase displays for Red Bull Energy Drinks that provide incremental space in the shop and promote both the brand and the Red Bull Air Race event.

Red Bull products need to be supported by packaging and display units in both traditional and modern trade environments.  The displays are expected to present a premium brand image of Red Bull and use distinctive visual communication to build awareness of the various sports events sponsored by the company. They are also used for additional product placement, particularly in premium supermarkets, which set high standards for display materials.

“High-quality displays give wings to sales”, says Tomek Dzwonkowski, Trade Marketing Specialist at Red Bull.

Superb printability allied to consistency and strength

“It was a challenge to achieve the high quality required by Red Bull for product exposure on what were large displays", explains Ewa Niewiadomska-Klajnszmit, Production Director at TFP-Grafika.

"Both displays have a four-layer structure, with coated Kemiart Graph supplying the surface for offset printing and litho lamination. With Kemiart Graph, we were able to achieve excellent print results and the correct brand colour shades."

TFP-Grafika chose Kemiart Graph because its primary fibres help ensure perfect print results without white spots caused by dusting; trouble-free die cutting; and prevention of cracking at the fold. The overall consistency of Kemiart grades also increases productivity during every converting step. Finally, the strength of Kemiart Graph enables the displays to look eye-catching even after transportation and warehousing.