Case Fazer Confectionery

The consistency of Kemiart Lite plays a major role between Fazer Confectionery, SCA Packaging and Metsä Board  

Consistency plays a major role in the long-standing relationship between Metsä Board Consumer Packaging, SCA Packaging and Fazer Confectionery, Finland’s leading confectionery company. Metsä Board’s Kemiart Lite has been used for over ten years as the surface liner in Fazer’s 3 kg and 2.5 kg corrugated wholesaler packages, flexo-printed by SCA Packaging.

Eleven different Fazer products are packed in this type of package. The use of coated Kemiart Lite ensures consistently correct brand colours and a good-looking surface from one production run to another.

“Packaging plays an important role in Fazer’s branding – it has to support the brand and brand strategy," says Kati Randell, Packaging Development Manager of Fazer Confectionery. “Packaging has to communicate the values and essence of the brand."

"The Kemiart Lite wholesaler packages are designed to be used both as protection during transit and as shelf-ready packages.  Retail readiness will have even more importance in the future, and we continue to make further developments in this field," adds Kati.  "Box strength and stability will therefore be of great importance to Fazer when choosing the type of packaging and material, especially when the boxes also serve as transport packages."

Brand colours always correctly reproduced

SCA Packaging’s Tampere, Finland, plant has been supplying Fazer Confectionery with flexo post-printed packages since coated Kemiart Lite was first introduced. It has been active in co-operation with Metsä Board Kemiart Liners in developing coated white top kraftliners and solutions for high-quality printing on corrugated board. 

“Our mutual aim was to create more value for our customers, who see the great benefit of premium printing quality in boosting sales, as most consumers make buying decisions at the shelf,” says Kari Ollila, Marketing Director of SCA Packaging.

“The quality consistency of Kemiart Lite results in good runnability that contributes to efficient and consistent converting at our plant. Fazer has always been demanding on quality issues during its long relationship with SCA. It is extremely important to maintain their exact brand colours in every single delivery we produce,” adds Kari Ollila.