A refreshing impact in the world of tea
Printpark’s client, Beta Teas, wanted to create a box design to be used for fourteen different kinds of tea. Each box has a unique and elaborate design reflecting the different characteristics of the tea and where it comes from. At the same time, the box needed to clearly differentiate the range from other teas and help create a strong brand identity when the teas are displayed together. Consequently, the folding boxboard needed to help enhance both the printing and the special tactile varnishes used to produce each box.
When Printpark was asked why it had specified MetsäBoard Pro FBB Bright, Managing director Ferit Dansık stated; “We just don’t have any technical problems when printing and using special processes on MetsäBoard Pro FBB Bright. Consistency of the folding boxboard was crucial for this project as the client required the packaging to be seen as one family of teas when displayed on the shelf.”
This packaging was selected as a finalist in the ‘Food & Beverages’ category in the 2017 European Carton Excellence Awards.
|Brand owner:||Beta Teas|
|Board supplier:||Metsä Board|
|Board grade:||MetsäBoard Pro FBB Bright|