Northern Lights were the inspiration when designing the impressive Arctic Blue Gin package started. “We wanted to convey an image of a clean, crisp winter’s night highlighted by the flaming exotic Northern Lights,” says Mark Beamesderfer, Packaging Services Director Americas, Metsä Board.
The Northern Lights theme was reproduced by printing with hologram technology and using partially translucent inks and partly opaque ones. The depth effect has been accentuated by multi-levelling the foreground details. The result is ultimately as close to an actual Northern Lights flare as the printing techniques can do. Foiling was also used to give a distinct contrast with the natural paperboard surface.
“The result artistically simulates the movement and appearance of Northern Lights flaring. The lightweight MetsäBoard Pro FBB Bright paperboard offered a uniform and smooth surface as well as excellent creasing and folding properties that were essential to produce such a dramatic effect," Mark continues.
The Northern Lights image was designed by the US paper converter Hazen. It was created by printing on top of Envirofoil® — a plastic-free, holographic metallization effect that uses only 1% of the aluminum used by traditional foil laminates—making it both economical and environmentally friendly.
