Better with Less - Design Challenge
Case Hershey’s

… and the winners are   

​The winning design by Iiro Numminen introduces an ingenious alternative to bubble wrap.

 

​The international packaging design competition, Better with Less – Design Challenge by Metsä Board, was launched in November 2017 to find new environmentally-friendly and functional packaging solutions for some of the world's most frequently used and fastest growing types of consumer packages. The competition inspired designers from around the world with an impressive 302 design concepts entered from 38 different countries. The winners were announced 31 May 2018.

 

The winner of the Better with Less – Design Challenge 2018

Design: Stretching Inner Part
Designer: Iiro Numminen
Category: E-commerce


The winning design ‘Stretching Inner Part’ by Iiro Numminen, was considered by the judges to be extremely appealing, versatile, scalable and easy to implement.

It is an inner part made of paperboard that allows variable sized products to be packed without the need for bubble wrap. This versatile product could be used to pack various types of items and it ensures that the product stays attached to the package during transportation.

 “The winning design successfully eliminates the need for plastic thermoformed inserts of bubble wrap. The design is extremely appealing, versatile, scalable and adaptable for a wide number of uses,” says Cyril Drouet, Design & Innovation Director of Metsä Board, and chairperson of the competition jury.


Judges

  • Cyril Drouet

  • Peter Désilets

  • Terri Goldstein

  • Marianne R. Klimchuk

  • John B. Mahaffie

  • Lars G. Wallentin

Student award

Design: Playing Nature
Designer: Alessandro Grossi
Category: Dry food

‘Playing Nature’ is a snack packaging design that transforms into small puppets for children to play with. Designed by Alessandro Grossi, it won the judges over in the Student category.

 

 

 

 

Design: Plastic Banning Toilet Roll
Designer: Jeroen Caelen
Category: ‘Wild-card’ category

This new type of toilet paper packaging consists of a hexagonal tube designed from paperboard which also functions as a toilet paper roll holder. It appealed to both the judges and the wider audience as it was also the public’s favourite design.

 

 

 

 

Design: Moisture Face Creme Cosmetic Package
Designer: Abdullah Cam
Category: Cosmetics

This re-usable paperboard package is combined with a changeable plastic inner part. This solution makes plastic or foil coating unnecessary and recycling the package easier.

 

 

 

 

 Design: Twist
Designer: Pawel Krawczugo
Category: Cosmetics
Twist is an inconspicuous but functional packaging design intended for the cosmetics industry and other industries.

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Key Facts
Background: Billions of consumer packages are used globally every day, and the amount is growing. Metsä Board’s Better with Less – Design Challenge aims to find new, more environmentally-friendly packaging solutions for some of the most frequently used and fastest growing types of consumer goods.
Challenge: Packaging design that delivers better consumer experiences with less environmental impact.
Winner:'Stretching Inner Part’ by Iiro Numminen: An inner part made of paperboard that allows variable sized products to be packed without the need for bubble wrap.

 

  Other design cases

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