The international packaging design competition, Better with Less – Design Challenge by Metsä Board, was launched in November 2017 to find new environmentally-friendly and functional packaging solutions for some of the world's most frequently used and fastest growing types of consumer packages. The competition inspired designers from around the world with an impressive 302 design concepts entered from 38 different countries. The winners were announced 31 May 2018.
The winner of the Better with Less – Design Challenge 2018
Design: Stretching Inner Part
Designer: Iiro Numminen
The winning design ‘Stretching Inner Part’ by Iiro Numminen, was considered by the judges to be extremely appealing, versatile, scalable and easy to implement.
It is an inner part made of paperboard that allows variable sized products to be packed without the need for bubble wrap. This versatile product could be used to pack various types of items and it ensures that the product stays attached to the package during transportation.
“The winning design successfully eliminates the need for plastic thermoformed inserts of bubble wrap. The design is extremely appealing, versatile, scalable and adaptable for a wide number of uses,” says Cyril Drouet, Design & Innovation Director of Metsä Board, and chairperson of the competition jury.