Design Case SkinCare 2.0 box set
Design Case SkinCare 2.0 box set

Put your best face forward

Box sets are a great gift idea, but sometimes they keep on giving – and not in a positive way.

 

Sometimes thinking outside of the box creates the perfect box. The SkinCare 2.0 gift box set presents an environmentally friendly design using lighter weight paperboard materials and the elimination of plastic. In addition, each box offers a unique opening and reclosing feature.

The three inner packages offer new box opening alternatives for conventional secondary packaging without adding extra material or packing processes. The outer box and inner tray are made of molded fibre minus the use of any plastic. Box one’s innovative structural design and box opening attribute results in a 25 per cent reduction in packaging material. Box two is completely sealed on the top and bottom, thus eliminating the need for a security label or plastic wrap. Box three is tamper resistant and comprises a great reclosing capability, resulting in a 30 per cent reduction in packaging material.

Imagine the end-use possibilities: cosmetics, haircare items, perfumes. You bring the product we bring the packaging material and design ideas for you to create better with less.

Innovation that delivers

The SkinCare 2.0 carton uses both Metsä Board’s folding boxboards and microflute structures that are made of Metsä Board’s white kraftliners, and therefore are 20–30 per cent lighter in weight compared to traditional cartons.

Metsä Board is an expert in paperboard material and how to utilise it. For us, a great design means not only a user-friendly package, but something that delivers benefits throughout the value chain. Our design means better results for customers and an ecological benefit for the environment. Our paperboards use less raw material, water and energy and transport weights are lower. And thanks to the lighter weight, less waste is produced at the end of the packaging value chain.

 

“Our SkinCare 2.0 box is a good example of how Metsä Board wants to inspire packaging designers and brand owners with new innovative solutions in packaging design and the usage of renewable materials.” Metsä Board’s Design & Innovation Director Cyril Drouet

KEY FACTS
BackgroundOur aim was to upgrade the positive features of the original SkinCare box set, while adding new elements to improve the user experience, the production processes and the recyclability aspect. 
SolutionThrough environmentally friendly packaging design, each box offers a unique opening and reclosing experience combined with maximum performance on automated packaging lines. An additional innovation is seen with the outer rigid box which is made with a new pulp moulding process using Metsä Fibre’s pure fresh fibre pulp.
Board grade

Box one
• Outer material: MetsäBoard Prime FBB 280 g/m2
• Inner material: MetsäBoard Natural WKL 90/70/70 g/m2
Box two
• Outer material: MetsäBoard Pro FBB Bright 280 g/m2
• Inner material: MetsäBoard Natural WKL 90/70/70 g/m2
Box three
• Outer material: MetsäBoard Prime FBB 280 g/m2
• Inner material: MetsäBoard Natural WKL 90/70/70 g/m2

 

Sustainability benefit

The structural design of each box reduces packaging material use by 25–30 per cent and offers a completely plastic-free and recyclable packaging solution.  And using lighter weight paperboards helps reduce carbon dioxide emissions throughout the value chain.

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