Good design is more than a good product; it’s also about innovative packaging that stands out from the crowd. The T2 Mini Fruits create a whole new way to have a tea party.
T2 is a specialty tea shop and as part of their campaign, they wanted to re-invent the way their fruit teas are packed. The new Mini Fruits, fruit-shaped boxes, reflect the flavour of the tea stored within them, which includes banana bake, watermelon sorbet, Turkish apple, and peach.
The design is printed on the uncoated reverse side of Metsä Board’s fresh fibre paperboard to echo the natural feel of the fruit and to give the box a softer texture while still reproducing vivid graphics. The stiff and durable structure of the paperboard enables the design team to create a 100 per cent glue-less packaging structure through clever creasing and folding of the material. The packaging also holds up well in transport and on the shelf.
Innovation that delivers
Metsä Board is an expert in paperboard material and how to utilise it. For us, a great design means not only a user-friendly package, but something that delivers benefits throughout the value chain. Our design means better results for customers and an ecological benefit for the environment. Our paperboards use less raw material, water and energy and transport weights are lower. And thanks to the lighter weight, less waste is produced at the end of the packaging value chain.
The highlight of this project was that the design is printed on the reverse side of the board to give the outer packaging a softer texture.