• Better with Less Design Challenge

    Winning design

    Expandable Eco Street Food Ware

    Designers Christine Gamboa and Gaudy Danao III present an ecological alternative to single-use plastic.

    Christine Gamboa and Gaydy Danao III
  • Design Case Arctic Blue Gin


    Northern Lights

    Crisp dark winter night and flaming exotic Northern Lights form the stage for an extraordinarily beautiful package design.


  • Korpikuusikko Honey


    For the love of bees

    “My vision is to produce gifts instead of honey,” says Teemu Aittamaa, Founder of Korpikuusikko Honey. 

  • Design Case Hershey's


    Oh so sweet packaging

    By making the right choice in terms of raw materials and packaging design, you can get lightweight and efficient package.

    Packaging weight

Better with less


Consumers expect brands to provide better experiences with less environmental impact. Brand owners and converters are committed to improving sustainability and efficiency and they look for better solutions and partners who can innovate with them to constantly improve. With our Packaging analysis & design expertise combined with our lightweight paperboards we can help customers create Better with Less: Better consumer experiences with less environmental impact.

What this means for packaging? It means moving from excess to less; making packaging lighter, more functional and more sustainable, supporting the brand goals and delighting the contemporary consumer.

Simply, we can help you to create packaging that drives better business with improved sustainability footprint.

Let the design do the talking

Our packaging and design services is ranging from material and structural analysis and modification of existing packaging to a fully-customized design completed with graphics that maximize performance, sustainability, logistic efficiency, and provides great consumer experiences that contribute to the success of the brand.

Our paperboards can be used in many creative and innovative ways. Read the stories behind inspiring packaging designs or typical applications, which will provide new ideas in producing your own solutions using our paperboards. 

   At your service: packaging analysis and design

Values guide Metsä Group's operations
Our services cover a range of expertise for your specific needs to help you do better with less. Our packaging analysis and design services can also help you to optimize packaging in terms of brand impact, sustainability and functionality.

We help you to ensure that your packaging performs to the best possible level from material, design, cost and sustainability perspectives. At the same time, we will proactively recommend new solutions, new thinking and new materials as better alternatives to your current packaging.

Our services include:

  • Light-weighting analysis proposes a lighter solution with a material savings calculation based on its measuring
  • Packaging performance analysis suggests to your current package an improved solution with a mock-up from our material
  • Packaging design provides you a new design solution including graphical and structural, eco-design and brand development and packaging trends

Explore more: design case stories

 Resource efficiency: up to 30% lighter

We have a strong track record in the development of lightweight, premium paperboards. The strong, high quality Northern European fibre, our tailor-made pulps and leading-edge technology are an excellent basis to further develop lighter weight, sustainable paperboards. 

Thanks to lightweighting, our paperboards have lower environmental impacts. They consume less energy, water and raw material and decrease transport weights.

By redesigning and improving the overall packaging structure, our customers have managed to reduce the overall packaging weights, save the total packaging costs and improve packing line efficiency.