As marketing media becomes increasingly fragmented, and as sales of pre-packaged and online food grow, high-quality corrugated packaging is playing an ever-greater role. Retail-ready packaging is flourishing, and the importance of the e-commerce will grow. The environmental characteristics of this type of packaging also serve to enhance the consumer experience.
Metsä Board's white kraftliners offer various design and structure options for retail ready, sales-enhancing packaging that performs equally well during transportation and at point of sale.
With the right liner choice and our know-how, you can meet the most demanding packaging needs quickly, cost-efficiently and responsibly. All our white kraftliners are made from fresh fibres and suitable for packaging food and other sensitive products.
Recognising the wide choice of products that we offer, we have created four distinct and memorable categories to help speed up the product selection process. Once you have decided upon a product category you will then be able to quickly find suitable products for your desired application.
Natural – these products provide a ‘natural’ look and feel with good printability, lifting up colors and images.
Classic – products included in this category combine reliable performance with excellent value for money, making them ideal for fast moving consumer goods requiring good shelf visibility and safety for food use.
Pro – these products offer high brightness and smoothness, and are designed for high value products that require outstanding brand promotion through more demanding printing, converting and forming techniques.
Prime – the products in this category are ideal for premium high-end brands, combining excellent brightness and surface smoothness characteristics, to help achieve world-class printing, converting and special effects.