More than half of the world's packaging is used in the packaging of consumer products, such as food and hygiene products. From the perspective of packaging, the consumption of convenience goods is fairly independent of economic cycles.
The most important function of packaging is to ensure a product's safety to consumers. Packaging protects products during transport, prolongs their useful life and even conveys vital information about the product's composition and use. Well-designed packaging facilitates the role of good transport and shelving and helps reduce waste throughout the supply chain.
The global packaging market value is approximately 860 billion US dollars, of which paperboard packaging accounts for roughly a third. Depending on the packaging end use, paperboard can be produced either from fresh or recycled fibre. The decision is based on quality, product safety and hygiene requirements.
Metsä Board uses only fresh fibre for the production of paperboard. Global demand for high-quality fresh fibre paperboards has been growing by 2–3% annually.