The prevailing megatrends – population growth, urbanisation and sustainability – support demand for ecological, lightweight and safe fresh fibre paperboards.
By 2030, the global population is expected to exceed 8 billion (2018: 7.7) and the expected number of megacities, cities with over 10 million residents, is expected to exceed 40 (2018: 33).
Population growth and simultaneously continuing urbanization are increasing the use and demand for packaging materials.This also causes more side effects such as the plastic waste accumulating in the oceans which has especially increased environmental awareness among consumers. The recyclability of packaging materials, and eco¬logical qualities are increasingly important considerations for products, brands and the user experience.
Urbanisation changes consumer behaviour and , across industries, more and more consumers are showing interest in sustainability. Smaller size and higher purchasing power of urban households compared to rural areas will give rise to new consumption trends.
Urbanisation increases the availability of different dining and entertaining services, creating demand for new kinds of take-away food packaging. Online trade is further increasing the need for packaging.
More and more, fresh fibre paperboards produced by Metsä Board are being used to replace plastic and recycled paperboard, particularly in food and food service packaging. The increasing environmental and product safety requirements and the growing emphasis on the appear¬ance of packaging are driving demand for premium, lightweight, sus¬tainably produced packaging materials.
Metsä Board’s high-quality and recyclable paperboards are resource-efficient: producing them requires less energy, water and raw materials. They also generate less waste. The main raw material – pure, safe fresh fibre – is fully traceable and mostly certified.