Paperboard responds to developments in commerce

Katri Kauppila
​The concept of point-of-sale (POS) has been redefined dramatically in recent years. For consumers of the 2010s, the whole world is in a way one large shopping centre. Points of contact between commerce and consumers are present everywhere.

Consumers still visit brick-and-mortar stores in person, but they are also increasingly linked to various marketplaces via their smartphones, tablets, laptops or a virtual shelf, for example. The most important factor underlying the change is – surprise, surprise – the internet.

We consumers tend to simplify this as a rivalry between physical stores and online shops. However, the change is more complex than that.

Requirements for packaging are increasing

The internet has changed – and will continue to change – the marketing of products and services, the structures of commerce as well as consumer behaviour, irrespective of whether we are talking about brick-and-mortar stores or online shops.

At the same time, more and more is demanded from packaging and its materials and design. The product must be capable of attracting the consumer’s interest in various settings without losing its recognisable product identity.

Brand messenger – made of fresh forest fibre

Paperboard has proved to be unique in its ability to adjust and respond to changes in commerce. A high-quality paperboard package with stylish printing is attractive even in product photos in an online shop. Lightweight when transported yet durable, paperboard packaging protects its contents without damaging other products.

A smart paperboard packaging design provides consumers with a unique visual and tactile user experience, while also addressing the demands of everyday life. And when it is time to discard the packaging, paperboard is also perfectly suited for recycling.

Paperboard contributes to marketing success

Following the development of commerce, the role of packaging has become more important in terms of the purchasing decision. The packaging serves as a communication medium, promotes the product and strengthens the brand experience. It helps the product’s manufacturer and the store to increase their sales. At best, it also supports sustainable development.

I dare to say that of all packaging materials, high-quality paperboard is best equipped to address the broadening demands of commerce.

Katri Kauppila
VP, Communications


Definitely imagine that that you stated. Your favorite reason appeared to be at the net the easiest factor to consider of. I say to you, I certainly get irked even as other folks think about concerns that they just don't realize about. You managed to hit the nail upon the highest and also outlined out the whole thing with no need side-effects , other folks can take a signal. Will probably be again to get more. Thanks billiga fotbollskläder
27.05.2018 - Marcel
Thanks for sharing your thoughts on paperboard. Regards Tottenham Hotspurs fc tröja
01.06.2019 - Luciana
Hi, i think that i saw you visited my site so i came to “return the favor”.I'm attempting to find things to improve my site!I suppose its ok to use some of your ideas!! Nederländerna Matchtröjor
17.06.2019 - Analisa
I was suggested this blog by my cousin. I'm not sure whether this post is written by him as no one else know such detailed about my problem. You're wonderful! Thanks! manchester united drakter med trykk JamisonOs maglie calcio bambino RachelFre
03.08.2019 - Cecelia
You really make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I'll try to get the hang of it! Billiga Chelsea Tröja CatalinaR Billige dortmund Fodboldtrøje JuliannUk
04.08.2019 - Gail
Wow, wonderful blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is fantastic, as well as the content! Maglia arsenal DrewMarde griezmann trøje til Børn JanetteMa
04.08.2019 - Sadie
This is a topic which is close to my heart... Thank you! Where are your contact details though? fußballtrikot Augustina maglie calcio YJDFlorx
04.08.2019 - Troy
Thanks in favor of sharing such a fastidious thinking, article is pleasant, thats why i have read it completely fodboldtrøjer ShannaChe Maglia arsenal LyndaMonc
04.08.2019 - Joy
Peculiar article, just what I needed. Spanien Kläder Juliannkw PSG fotbollströja PiperMata
06.08.2019 - Cathern
I do not even understand how I stopped up right here, but I believed this publish used to be good. I don't recognise who you are however definitely you're going to a famous blogger for those who are not already. Cheers! Maglia Barcellona
23.08.2019 - Archer
Hi there, I enjoy reading through your article. I like to write a little comment to support you. Maglia Napoli 2019
26.08.2019 - Antonia
Excellent post. I certainly appreciate this site. Thanks! BVB Borussia Dortmund Tröja
01.09.2019 - Hermine
I have learn some excellent stuff here. Definitely price bookmarking for revisiting. I surprise how a lot attempt you put to make this type of great informative website. Nye Olympique Lyon Trøje
02.09.2019 - Renaldo

Leave a comment

Your email address will not be published
0/500 characters; mandatory
By commenting you acknowledge to have familiarized yourself with our
Comment policy

Metsä Board respects your privacy and processes your personal data in accordance with applicable data protection laws. We use your personal data to post your comment on our blog page. Read more from our privacy website.