Blog posts

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Blog posts

The discussion and opinions presented on blogs are unofficial and they are not part of Metsä Group's official communication. The content of these blog discussions have to follow good practice. See our privacy policy.

03.07.2019Lotta-Fiona Åkerfelt
The younger generation is increasingly looking for better and more sustainable ways to consume products. Many make their purchasing decisions, not only considering the benefits of the product itself, but by evaluating the overall impacts of the product's value chain to the environment and society.As consumers are increasingly conscious of sustainability issues, it is important the brand owner is genuinely responsible, authentic and transparent in everything they do – including packaging of its p...
14.12.2018Marjatta Punkka
​​When you choose food from the shelves of a grocery store, you probably pay attention not only to the food, but also to the packaging and its appearance and attractiveness. Even so, few of us spare a thought to whether the packaging material is safe – we tend to take that for granted.Consumers’ trust in the production chain of food is high, particularly in Finland and in the other Nordic countries. This trust, though, is easy to lose. This is why only highly reliable partners are good enough fo...
Jarkko Tuominen
29.08.2018Jarkko Tuominen
Recently, there has been a great deal of debate about unnecessary packaging and the drawbacks of plastic. The plastic waste accumulating in our oceans has given rise to environmental concerns among consumers and companies. Many brands have begun to rethink their packaging solutions. The basic functions of packaging include protection and marketing. In addition to these, increasing attention is being paid to eco-friendliness, the safety and origin of materials as well as recyclability.It's import...
24.11.2017Mika Joukio
Sustainability is a hot topic across all industries. For Metsä Board, sustainability is a key priority and at the forefront of everything we do. All our raw material comes from responsibly managed sources, and we place special emphasis on energy and water efficiency at all our operations. In 2017, Metsä Board was once again acknowledged by CDP, the organisation managing the world’s largest environmental reporting system. We made its ‘Water A List’ for the third year in a row and the ‘Climate A L...
Urban view Better with Less
23.10.2017Markku Leskelä
The impacts of increasing urbanisation – the big numbers – are shaping all industries, and urbanisation is a key driver also for the packaging industry.Take a look at the staggering numbers:55% of the global population70% of the gross domestic production70% waste generationbut only 2% of the land areaThis is what global cities represent. And the future projections indicate that the size of cities will continue to grow.The challenges and opportunities are well known. The growth of cities requires...
Luxury lipstick packaging
21.09.2017Christophe Baudry
​When brand owners speak about luxury, it really means luxurious. I have noticed that more and more beauty companies are using pure raw materials such as wood or ceramic in their packaging, or they want packaging materials with a natural look and touch. Paperboard is the perfect product to match with these expectations: paperboard is a renewable raw material, recyclable, strong and easy to convert. Paperboard also offers an array of possibilities as it can be laminated, embossed, printed, foil s...
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