Markets and trends
Views are changing on what is considered luxury. Consumers are becoming increasingly aware of environmental issues, and many want their purchases to reflect these values. Accordingly, modern luxury brands are looking for ways to make their goods desirable for both customers and the planet. And according to a recent consumer survey, that’s also good for the business.
Products and services
Insects are considered a common element of human nutrition in many regions around the world. In Europe, too, snacks and dishes made of arthropods are becoming popular. No wonder given the fact that they are rich in nutrients, beneficial to the environment and efficient to breed. Zirpinsects, the manufacturer of ZIRP insect snacks, packs its dried mealworms, grasshoppers and crickets in a sustainable folding carton made of Metsä Board’s fresh fibre board – for a natural, sustainable and consistent product presentation.
Answering to the packaging needs of a growing market for takeaway food, Metsä Board’s new eco-barrier paperboard offers a sustainable and cost-efficient option.
Finnish craft distillery The Helsinki Distilling Company combines a true respect for raw materials with an uncompromising attention to detail. Their White Dog new-make spirit and its packaging both communicate a brand aesthetic where the raw and uncut meets a luxurious finish.
How is urbanisation affecting the way families and individuals live in the modern city, and what are the effects of these changes upon packaged consumer goods?
15 years of close collaboration help Metsä Board and Essentra meet the key trends for luxury and personal care packaging.
Products and services
Metsä Board’s SkinCare 2.0 gift box design is following in the footsteps of its predecessor that has received multiple awards for its innovative design. On December 4th, the new, improved gift box was named Champion of Packaging Printing, Paper Packaging, at the 29th Hong Kong Print Awards.
As the head of the jury of Metsä Board’s Better with Less – Design Challenge, Design & Innovation Director Cyril Drouet explains the contest’s goals, motivations, and the packaging innovations he hopes it will inspire.
The world is changing fast. More people than ever before live on our planet and the majority of them will be living in cities. Digitalisation is impacting upon retail and many goods are now enjoyed on the go or delivered straight to customer’s doorstep. The number of brands and products is constantly growing, but at the same time we are battling the challenges posed by the climate change. There is a clear recognition that in the near future the world will need to run on renewable energy. To meet these challenges, we need innovation in all fronts.
Confectionery manufacturer Ferrero shared us their views on the role of suppliers and packaging with regards to sustainability.
Cartons, using Metsä Board’s paperboards, were awarded in three categories at the European Carton Excellence Awards, held on 21 September in Salzburg, Austria. The awards recognised excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material.
Markets and trends
In his column, Mark Beamesderfer, technical marketing & services director at Metsä Board Americas, talks about how online purchasing has changed the demands for brand packaging.
The beauty and men's care segment has never seen such interesting and varied times. We take a look under the surface to examine the movements driving this fascinating series of developments.
Legislation affecting food packaging, particularly in Europe, the US and China, is constantly evolving. Metsä Board product safety managers Katja Tuomola and Marjatta Punkka provide a helpful update.
Kaisa Jäntti showed the world how the packaging of a high-quality luxury item such as jewellery can be made entirely from biodegradable materials.
Metsä Board's high-quality paperboards and expert services help you create the most powerful brand communication and brand experiences – from the package itself to various retail solutions.
The path of new packaging technology from idea to market can take more than a decade. For Metsä Board, creating better, innovative packaging is, first and foremost, a joint journey with forward-looking customers.
We have recently clarified our offering to help customers easily find the perfect products to fit their exact needs. Let’s take a look at the changes and how our collaborations will benefit from them.
Kyrö Distillery Company’s Napue Gin has swiftly become a Nordic award-winning sensation. We take a look at how their market-shaping brand is supported by careful supplier selection.
Nina Happonen, VP of sales at Metsä Board Americas, shares her thoughts on the US market today.
In April 2017, we announced the start-up of our new extrusion coating line at our Husum mill in Sweden. Representing an investment of 38 million euros, and with an annual capacity of 100,000 tonnes, the new line propels Metsä Board to the front line of suppliers of integrated solutions for fresh, frozen, and on-the-go food-packaging.
We take a look at the biggest trends affecting food packaging today, from premium branded coffees to multi-pack snacks.
There are more and more people on this planet, consumption is constantly growing, and so is the demand for packaging. Designing packaging in a smarter way can have a big impact on sustainability – raw materials can be used more efficiently, and the package can be made more easy to recycle.
In many industries today, eliminating dependence upon fossil-fuel-based materials is a firm aim, but this is more challenging in some applications than others. Take the paper cup, for example. How could you possibly order a café latte on the move without a plastic lid to keep the hot liquid safely inside until you reach your destination?
Metsä Board’s way of working guarantees safety and strength throughout the product life cycle.
With two highly creative designs, Metsä Board earned a double recognition at this year’s iF Design Awards. T2 Mini Fruit Tea packaging won an iF Design certificate for ‘Beverages’ and the company’s own innovative Elevated drink box won another iF Design certificate for ‘Independent Packaging’.
Metsä Board has the same food safety certificates as the food industry. That’s just one example of how Metsä Board secures the product safety of its products.
With the trend of convenient and fast on-the-go eating growing globally, the demand for food service paperboards is on the rise. In addition to our home markets in Europe, we at Metsä Board have identified the Americas, as well as the global food service market, as our focus areas for future growth.
In 2016 Metsä Board carried out a study on mineral oil migration into food from packaging and got some convincing data on its paperboards product safety.
The new extrusion coating line at Metsä Board Husum mill will start up in the first half of 2017. With PE coating capacity of some 100,000 t/a, the new line enables Metsä Board to serve the global food service market even better.
Metsä Board’s white linerboard range has a recent addition, Kemiart Brite+. This grade is a specially designed coated white-top kraftliner suitable for brand, retail and consumer packages, and is also safe for food packaging.
The collaboration between Barilla and Metsä Board began in 2007. It is no surprise that the companies share interests related to sustainability.
Products and services
For tea and teawares company T2, packaging is an essential part of enjoying tea.
With close cooperation throughout the entire value chain, Metsä Board is able to create a safe and sustainable product life cycle for the benefit of its customers.
Markets and trends
Bag-in-box packages are gaining more and more foothold in some of the largest wine drinking countries in North America and Europe. The market intelligence publisher Euromonitor is forecasting an increase of 4 % p.a. for the global bag-in-box retail packaging market by 2020.
Food is a necessity too precious to be wasted. With high-quality packaging, food waste can be reduced.
Three cartons using fresh fibre paperboards from Metsä Board won at the 2016 Pro Carton ECMA Awards, including the award for the Carton of the Year.
The latest trends in the healthcare market are shaping new ways of packaging medical products.
Seven cartons using Metsä Board’s boards have been shortlisted for the finals of the 2016 Pro Carton ECMA Awards. There are finalists in Beauty & Cosmetics, Healthcare & Pharmaceuticals, Food and Non-food packaging categories.
Nina Happonen, VP of sales at Metsä Board Americas, answered three questions on the US market.
A supportive hand from Metsä Board has helped to keep Polish litholaminator TFP Grafika on the growth track.
When making something new, why not make it a true innovation?
Do you know where your brand is heading? Let packaging help you. The role of packaging in branding is increasing all the time, as is the value of an extensive premium packaging portfolio.
A patent lost in wartime gave rise to Comart, now the leading board supplier in the Iberian peninsula.
Metsä Board's Husum mill’s new folding boxboard machine, BM1, was inaugurated in April 2016. The production of BM1 is targeted at the Americas and the food-service market globally.
Metsä Board has perfected the concept for its range of food-service boards.
It’s not only on the city streets where you see people walking around with food and drinks, but it’s also taking over social media feeds too. The market for food service boards is growing – visibly. This is why Metsä Board decided to dedicate a board grade family to food service. Here then are the four grades of Carta Dedica.