Metsä Board's T2 tea packaging

Metsä Board’s designs achieved double success at prestigious iF Design Awards

​With two highly creative designs, Metsä Board earned a double recognition at this year’s iF Design Awards. T2 Mini Fruit Tea packaging won an iF Design certificate for ‘Beverages’ and the company’s own innovative Elevated drink box won another iF Design certificate for ‘Independent Packaging’.
3/2017 TEXT: METSÄ BOARD, PHOTOS: METSÄ BOARD
​The T2 Mini Fruit tea packaging needed to be both structurally and visually innovative to stand out from the crowd. The designs reflect in an exciting way the new flavours in the T2 Mini Fruit Tea range, with each flavour packed in a particular fruit shaped box: banana bake, watermelon sorbet, Turkish apple and peach. The boxes also have an unusual and eye catching opening mechanism. To echo the natural feel of the fruit and to give the boxes a softer texture, the design is printed on the reverse side of Metsä Board’s fresh fibre paperboard.
Metsä Board's award winning T2 tea boxes
The structural design was created by Metsä Board while T2 design team managed the graphical part.

Metsä Board was also awarded for its patented, ground-breaking Elevated drink box (EDB) design, that provides an easy and convenient way for consumers to enjoy beverages. Thanks to the elevated base design, the box can be placed anywhere – not just on the edge of a table. The elevated base is inside the packaging, ready for assembly by the consumer before use, so that the box does not take up additional shelf space in-store. When empty, the plastic bag is easily removed from the box, helping with material separation for recycling.
Elevated drink box design and functionalities
“Our primary aim is to help our customers enhance their brand value by delivering packaging solutions that are not only innovative, but also sustainable and safe. Naturally, we are delighted with this level of recognition,” says Cyril Drouet, Design and Innovation Director at Metsä Board.

Cyril Drouet, Design and Innovation Director at Metsä Board
The iF Design Award, organized by the iF International Forum Design GmbH, is one of the world's most celebrated and valued design competitions. Each year, the competition welcomes over 5,000 submissions from more than 70 countries.


Read more:

Intriguing experiences for curious tea drinkers
Box wines showing all the right signs

Related articles

Most popular articles

  • Metsä Board On the go products

    2017/ Products and services

    The US perspective updated

    ​Nina Happonen, VP of sales at Metsä Board Americas, shares her thoughts on the US market today.

    Read More
  • Metsä Board Pro with coffee

    2017/ Products and services

    Unified product offering makes selection simple

    We have recently clarified our offering to help customers easily find the perfect products to fit their exact needs. Let’s take a look at the changes and how our collaborations will benefit from them.

    Read More
  • Napue Gin paperboard packaging

    2017/ Products and services

    Capturing the imagination

    ​Kyrö Distillery Company’s Napue Gin has swiftly become a Nordic award-winning sensation. We take a look at how their market-shaping brand is supported by careful supplier selection.

    Read More
  • Better with Less- Design Challenge

    2017/ Sustainability

    Metsä Board presents: Better with Less – Design Challenge

    ​The world is changing fast. More people than ever before live on our planet and the majority of them will be living in cities. Digitalisation is impacting upon retail and many goods are now enjoyed on the go or delivered straight to customer’s doorstep. The number of brands and products is constantly growing, but at the same time we are battling the challenges posed by the climate change. There is a clear recognition that in the near future the world will need to run on renewable energy. To meet these challenges, we need innovation in all fronts.

    Read More
  • Riikka Joukio, Metsä Group’s SVP, sustainability and corporate affairs

    2017/ Markets and trends

    Think big, think in circles

    ​The world’s population is expected to grow by over a billion by 2030, which means that the competition for the world’s scarce resources is intensifying. To fight overconsumption, it’s time to start thinking in terms of ‘the circular economy’.

    Read More
  • 2017/ Sustainability

    The fruits of student cooperation: completely biodegradable jewellery packaging

    Kaisa Jäntti showed the world how the packaging of a high-quality luxury item such as jewellery can be made entirely from biodegradable materials.

    Read More
  • Metsä Board, Kleiner image, muesli

    2017/ Products and services

    Supporting your brand communication success

    Metsä Board's high-quality paperboards and expert services help you create the most powerful brand communication and brand experiences – from the package itself to various retail solutions.

    Read More
  • Terhi Saari, director of Metsä Board's Äänekoski Technology Centre

    2017/ Markets and trends

    From evolution to revolution in paperboard development

    ​The path of new packaging technology from idea to market can take more than a decade. For Metsä Board, creating better, innovative packaging is, first and foremost, a joint journey with forward-looking customers.

    Read More
  • Cosmetics

    2017/ Markets and trends

    The beautycare trends shaping today’s market

    ​The beauty and men's care segment has never seen such interesting and varied times. We take a look under the surface to examine the movements driving this fascinating series of developments.

    Read More
  • Food packaging

    2017/ Markets and trends

    Implementing strict new legislation requires dedication

    ​Legislation affecting food packaging, particularly in Europe, the US and China, is constantly evolving. Metsä Board product safety managers Katja Tuomola and Marjatta Punkka provide a helpful update.

    Read More
  • Ventofor Combi

    2017/ Customers

    Metsä Board celebrates the winners of Carton Excellence Awards 2017

    ​Cartons, using Metsä Board’s paperboards, were awarded in three categories at the European Carton Excellence Awards, held on 21 September in Salzburg, Austria. The awards recognised excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material.

    Read More
  • Boxes

    2017/ Markets and trends

    What's in the box?

    ​In his column, Mark Beamesderfer, technical marketing & services director at Metsä Board Americas, talks about how online purchasing has changed the demands for brand packaging.

    Read More
  • 2017/ Customers

    Ferrero promotes active collaboration on sustainability

    ​Confectionery manufacturer Ferrero shared us their views on the role of suppliers and packaging with regards to sustainability.

    Read More
  • Forest

    2017/ Sustainability

    Metsä Board makes the CDP A list again in both sustainable water management and climate action

    Metsä Board has been recognized as a global leader in two programmes by CDP, the international not-for-profit organization advocating sustainable economies through a global disclosure system. This is the third consecutive year Metsä Board was rewarded a position on the CDP Water A list, and the second year on the CDP Climate A list.

    Read More
  • The head of the jury of Metsä Board’s Better with Less – Design Challenge, Design & Innovation Director Cyril Drouet

    2017/ Products and services

    Abandon the rules to create new conventions

    As the head of the jury of Metsä Board’s Better with Less – Design Challenge, Design & Innovation Director Cyril Drouet explains the contest’s goals, motivations, and the packaging innovations he hopes it will inspire.

    Read More
  • SkinCare 2.0

    2017/ Products and services

    Prestigious packaging – multiple awards for SkinCare 2.0 gift box

    ​Metsä Board’s SkinCare 2.0 gift box design is following in the footsteps of its predecessor that has received multiple awards for its innovative design. On December 4th, the new, improved gift box was named Champion of Packaging Printing, Paper Packaging, at the 29th Hong Kong Print Awards.

    Read More
  • Golden ratio pack

    2018/ Products and services

    The golden collaboration

    ​15 years of close collaboration help Metsä Board and Essentra meet the key trends for luxury and personal care packaging.

    Read More
  • Busy street crossing

    2018/ Markets and trends

    Urbanisation Radar: an introduction

    ​In this, the first of an ongoing series of articles exploring urbanisation and its effects on the global packaging industry, we provide an introduction to one of the world’s most challenging megatrends.

    Read More
  • Tokyo

    2018/ Markets and trends

    Urbanisation Radar: the retail of packaged consumer goods

    ​How is urbanisation affecting the way families and individuals live in the modern city, and what are the effects of these changes upon packaged consumer goods?

    Read More
  • Ecobarrier

    2018/ Products and services

    Going green on the go

    ​Answering to the packaging needs of a growing market for takeaway food, Metsä Board’s new eco-barrier paperboard offers a sustainable and cost-efficient option.

    Read More
  • Zirp insects packaging design

    2018/ Products and services

    Sustainable superfood in sustainable and safe packaging

    ​Insects are considered a common element of human nutrition in many regions around the world. In Europe, too, snacks and dishes made of arthropods are becoming popular. No wonder given the fact that they are rich in nutrients, beneficial to the environment and efficient to breed. Zirpinsects, the manufacturer of ZIRP insect snacks, packs its dried mealworms, grasshoppers and crickets in a sustainable folding carton made of Metsä Board’s fresh fibre board – for a natural, sustainable and consistent product presentation.

    Read More
  • Helsinki Distilling Company

    2018/ Products and services

    Natural is the new luxury – in both the products and packaging

    ​Finnish craft distillery The Helsinki Distilling Company combines a true respect for raw materials with an uncompromising attention to detail. Their White Dog new-make spirit and its packaging both communicate a brand aesthetic where the raw and uncut meets a luxurious finish.

    Read More
  • Packaging design study sketch

    2018/ Markets and trends

    Comparison between plastic and fibre packaging - what do consumers say?

    Views are changing on what is considered luxury. Consumers are becoming increasingly aware of environmental issues, and many want their purchases to reflect these values. Accordingly, modern luxury brands are looking for ways to make their goods desirable for both customers and the planet. And according to a recent consumer survey, that’s also good for the business.

    Read More
Print