Metsä Board On-the-go products
 

The US perspective updated

​Nina Happonen, VP of sales at Metsä Board Americas, shares her thoughts on the US market today.
6/2017 TEXT & PHOTOS: METSÄ BOARD

​What are the latest trends in food service sector in the US market?

As the on-the-go lifestyle continues to be a large trend in the US market, consumers want to feel good about the products they are buying. With busy lifestyles, people look for convenient and sustainable ways to consume and transport food. They have become more aware of challenges ahead and the need to use resources wisely, and expect this also from the products they buy and packaging as part of that.

Nina Happonen, VP of sales at Metsä Board Americas
Nina Happonen, VP of sales at Metsä Board Americas

 

Another large trend that continues to grow is safety and protection. More than ever, consumers are looking for peace of mind in knowing that their food products are packaged safely and will not be damaged or harmed.

 

What are the biggest challenges and opportunities you see?

At Metsä Board, we started to innovate for sustainability long before it became a trendy thing to do. This expertise is now more relevant and important than ever in the US market, where brand owners, retailers and consumers are increasingly aware of sustainability and environmental issues.  Brand owners and retailers are already acting upon this and this is affecting the whole packaging industry, too. 

The demand of packaging that supports a green initiative is no longer just an option for companies, it is a requirement. Our customers are looking for partner that shares their values and ideas, and we are perfectly positioned to help our customers with these challenges.

 

How do you think that Metsä Board’s “Better with Less” approach is received in the US market?

The response to the "Better with Less" philosophy has been very positive so far – the quest for better consumer experiences with less environmental impact speaks to customers. Our customers and partners have been supportive of the changes, and appreciate the improved clarity of our product and service offering.

The clearly defined product categories have been created to reflect a more unified company, and to help our customers find the best possible packaging solution for their end-use. Metsä Board cups and plates, FSB
As consumer demands increase, they require more and more sustainability from the brands they buy, while at the same time wanting new experiences and delight. This is a big opportunity for us to create new solutions and better packaging together.


Read more articles about the subject:
The US perspective
How can packaging design help us do better with less?

Related articles

Most popular articles

  • Metsä Board food service products

    2017/ Products and services

    Catering to a growing need

    ​With the trend of convenient and fast on-the-go eating growing globally, the demand for food service paperboards is on the rise. In addition to our home markets in Europe, we at Metsä Board have identified the Americas, as well as the global food service market, as our focus areas for future growth.

    Read More
  • Xeikon, digital printed packaging

    2017/ Markets and trends

    Fruitful cooperation in digital printing

    ​Both research and feedback from the field indicate that folding boxboard and digital printing have a bright future ahead of them. Digital printing technology company Xeikon has seen the signs and recently dedicated an entire team to the folding carton business.

    Read More
  • Paperboard food packaging safety

    2017/ Products and services

    Hot topic: product safety

    ​Metsä Board has the same food safety certificates as the food industry. That’s just one example of how Metsä Board secures the product safety of its products.

    Read More
  • T2 fruit tea packaging design

    2017/ Products and services

    Metsä Board’s designs achieved double success at prestigious iF Design Awards

    ​With two highly creative designs, Metsä Board earned a double recognition at this year’s iF Design Awards. T2 Mini Fruit Tea packaging won an iF Design certificate for ‘Beverages’ and the company’s own innovative Elevated drink box won another iF Design certificate for ‘Independent Packaging’.

    Read More
  • Metsä Board's innovative paperboard cup solution, Lidloc

    2017/ Products and services

    Lifting the lid on Lidloc

    ​In many industries today, eliminating dependence upon fossil-fuel-based materials is a firm aim, but this is more challenging in some applications than others. Take the paper cup, for example. How could you possibly order a café latte on the move without a plastic lid to keep the hot liquid safely inside until you reach your destination?

    Read More
  • Metsä Board liner and microflute sheets

    2017/ Sustainability

    The circle of life

    Metsä Board’s way of working guarantees safety and strength throughout the product life cycle.

    Read More
  • Stina Drotz Husum

    2017/ Products and services

    Metsä Board Husum mill breaking new barriers

    ​The new extrusion coating line at Metsä Board Husum mill will start up in the first half of 2017. With PE coating capacity of some 100,000 t/a, the new line enables Metsä Board to serve the global food service market even better.

    Read More
  • Lidloc sketch

    2017/ Products and services

    How can packaging design help us do better with less?

    ​There are more and more people on this planet, consumption is constantly growing, and so is the demand for packaging. Designing packaging in a smarter way can have a big impact on sustainability – raw materials can be used more efficiently, and the package can be made more easy to recycle.

    Read More
  • Food packaging trends

    2017/ Markets and trends

    Five trends shaping food packaging

    ​We take a look at the biggest trends affecting food packaging today, from premium branded coffees to multi-pack snacks.

    Read More
  • Metsä Board FSB cups and plates

    2017/ Products and services

    The freshest addition to the Metsä Board portfolio

    ​In April 2017, we announced the start-up of our new extrusion coating line at our Husum mill in Sweden. Representing an investment of 38 million euros, and with an annual capacity of 100,000 tonnes, the new line propels Metsä Board to the front line of suppliers of integrated solutions for fresh, frozen, and on-the-go food-packaging.

    Read More
  • Metsä Board On the go products

    2017/ Products and services

    The US perspective updated

    ​Nina Happonen, VP of sales at Metsä Board Americas, shares her thoughts on the US market today.

    Read More
  • Metsä Board Pro with coffee

    2017/ Products and services

    Unified product offering makes selection simple

    We have recently clarified our offering to help customers easily find the perfect products to fit their exact needs. Let’s take a look at the changes and how our collaborations will benefit from them.

    Read More
  • Safe fresh fibre paperboard

    2017/ Products and services

    Further proof of our paperboards' safety

    In 2016 Metsä Board carried out a study on mineral oil migration into food from packaging and got some convincing data on its paperboards product safety.  

    Read More
  • Napue Gin paperboard packaging

    2017/ Products and services

    Capturing the imagination

    ​Kyrö Distillery Company’s Napue Gin has swiftly become a Nordic award-winning sensation. We take a look at how their market-shaping brand is supported by careful supplier selection.

    Read More
  • Riikka Joukio, Metsä Group’s SVP, sustainability and corporate affairs

    2017/ Markets and trends

    Think big, think in circles

    ​The world’s population is expected to grow by over a billion by 2030, which means that the competition for the world’s scarce resources is intensifying. To fight overconsumption, it’s time to start thinking in terms of ‘the circular economy’.

    Read More
  • 2017/ Sustainability

    The fruits of student cooperation: completely biodegradable jewellery packaging

    Kaisa Jäntti showed the world how the packaging of a high-quality luxury item such as jewellery can be made entirely from biodegradable materials.

    Read More
  • Metsä Board, Kleiner image, muesli

    2017/ Products and services

    Supporting your brand communication success

    Metsä Board's high-quality paperboards and expert services help you create the most powerful brand communication and brand experiences – from the package itself to various retail solutions.

    Read More
  • Terhi Saari, director of Metsä Board's Äänekoski Technology Centre

    2017/ Markets and trends

    From evolution to revolution in paperboard development

    ​The path of new packaging technology from idea to market can take more than a decade. For Metsä Board, creating better, innovative packaging is, first and foremost, a joint journey with forward-looking customers.

    Read More
  • Better with Less- Design Challenge

    2017/ Sustainability

    Metsä Board presents: Better with Less – Design Challenge

    ​The world is changing fast. More people than ever before live on our planet and the majority of them will be living in cities. Digitalisation is impacting upon retail and many goods are now enjoyed on the go or delivered straight to customer’s doorstep. The number of brands and products is constantly growing, but at the same time we are battling the challenges posed by the climate change. There is a clear recognition that in the near future the world will need to run on renewable energy. To meet these challenges, we need innovation in all fronts.

    Read More
  • Cosmetics

    2017/ Markets and trends

    The beautycare trends shaping today’s market

    ​The beauty and men's care segment has never seen such interesting and varied times. We take a look under the surface to examine the movements driving this fascinating series of developments.

    Read More
  • Food packaging

    2017/ Markets and trends

    Implementing strict new legislation requires dedication

    ​Legislation affecting food packaging, particularly in Europe, the US and China, is constantly evolving. Metsä Board product safety managers Katja Tuomola and Marjatta Punkka provide a helpful update.

    Read More
  • Ventofor Combi

    2017/ Customers

    Metsä Board celebrates the winners of Carton Excellence Awards 2017

    ​Cartons, using Metsä Board’s paperboards, were awarded in three categories at the European Carton Excellence Awards, held on 21 September in Salzburg, Austria. The awards recognised excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material.

    Read More
  • Boxes

    2017/ Markets and trends

    What's in the box?

    ​In his column, Mark Beamesderfer, technical marketing & services director at Metsä Board Americas, talks about how online purchasing has changed the demands for brand packaging.

    Read More
  • 2017/ Customers

    Ferrero promotes active collaboration on sustainability

    ​Confectionery manufacturer Ferrero shared us their views on the role of suppliers and packaging with regards to sustainability.

    Read More
  • Forest

    2017/ Sustainability

    Metsä Board makes the CDP A list again in both sustainable water management and climate action

    Metsä Board has been recognized as a global leader in two programmes by CDP, the international not-for-profit organization advocating sustainable economies through a global disclosure system. This is the third consecutive year Metsä Board was rewarded a position on the CDP Water A list, and the second year on the CDP Climate A list.

    Read More
  • The head of the jury of Metsä Board’s Better with Less – Design Challenge, Design & Innovation Director Cyril Drouet

    2017/ Products and services

    Abandon the rules to create new conventions

    As the head of the jury of Metsä Board’s Better with Less – Design Challenge, Design & Innovation Director Cyril Drouet explains the contest’s goals, motivations, and the packaging innovations he hopes it will inspire.

    Read More
  • SkinCare 2.0

    2017/ Products and services

    Prestigious packaging – multiple awards for SkinCare 2.0 gift box

    ​Metsä Board’s SkinCare 2.0 gift box design is following in the footsteps of its predecessor that has received multiple awards for its innovative design. On December 4th, the new, improved gift box was named Champion of Packaging Printing, Paper Packaging, at the 29th Hong Kong Print Awards.

    Read More
  • Busy street crossing

    2018/ Markets and trends

    Urbanisation Radar: an introduction

    ​In this, the first of an ongoing series of articles exploring urbanisation and its effects on the global packaging industry, we provide an introduction to one of the world’s most challenging megatrends.

    Read More
Print