Metsä Board, part of Metsä Group, presented a revolutionary new paperboard cup design concept called ‘Lidloc’ for the first time at the Packaging Innovations Exhibition held in Birmingham, United Kingdom, on 1–2 March.
The Lidloc patented design is based upon an extension to a standard cup structure that folds and locks into an integrated lid. This innovative design completely removes the need for a separate plastic lid and will re-invent how paperboard cups are produced, consumed and recycled.
Cyril Drouet, Metsä Board’s Design & Innovation Director has worked closely on this exciting project with his design team and recently presented the Lidloc concept to an invited audience at the Packaging Innovations exhibition. He explains the benefits of this innovative design: “We have designed this to be a one-piece construction that removes the need for a separate plastic lid. It is easy to fold and assemble with a secure lid-locking design. The integrated lid is spill proof and offers extra branding power as it can be printed as one piece with the rest of the cup. The lid also contains an integrated ‘sip’ mechanism for hot beverages as well as being ideal for cold drinks with a straw.”
Lidloc is an example of how Metsä Board is supporting customers to enhance their brands by delivering sustainable and innovative packaging solutions. All Metsä Board’s paperboards are made from a renewable resource – fresh fibres. The fibres are of known origin and they help ensure purity and brightness of appearance.
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For further information:
Cyril Drouet, Design & Innovation Director
Mobile +86 135 2428 2445