Metsä Board, the leading European producer of premium fresh fibre paperboards, is pleased to announce that its revolutionary paperboard cup design, ‘Lidloc’, has won an iF Design Award at a prestigious awards ceremony held at the BMW Welt in Munich on 9 March.
The Lidloc design has broken new ground in paperboard cup design and recognises the increased focus upon developing sustainable packaging. The design has a patent pending and is based upon an extension to a standard cup structure that folds and locks into an integrated lid.
Cyril Drouet, Metsä Board’s Design & Innovation Director has worked closely on this exciting project with his design team. He explains the benefits of this innovative design: “We have designed this to be a one-piece construction that removes the need for a separate plastic lid. It is easy to fold and assemble with a secure lid-locking design. The integrated lid is spill proof and offers extra branding power as it can be printed as one piece with the rest of the cup. The lid also contains an integrated ‘sip’ mechanism for hot beverages as well as being ideal for cold drinks with a straw.”
Lidloc is an example of how Metsä Board develops lighter, more environmentally friendly and more efficient packaging and helps to use the potential of lightweight fresh fibre paperboards in an innovative way.
For over 60 years, the iF Design Award has been recognised the world over as a label for design excellence. The international high-profile jury assessed more than 6,400 entries from 54 countries to determine who would receive this coveted seal of design excellence.
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For further information, please contact:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046