Metsä Board to showcase its SkinCare 2.0 gift box design at Luxe Pack Shanghai 2018


Luxe Pack Shanghai 11–12 April, stand number E13

At Luxe Pack Shanghai, Metsä Board will present its product portfolio of premium lightweight fresh fibre paperboards and the latest developments in packaging design innovation under its ‘PackageLab’ concept. PackageLab aims to provide inspiration and ideas to demonstrate the fresh use of materials and design.

Metsä Board will introduce its SkinCare 2.0 cosmetic gift box design which was recently named ‘Champion of Packaging Printing, Paper Packaging’, at the 29th Hong Kong Print Awards. Created by Metsä Board’s packaging design team, the new SkinCare 2.0 gift box demonstrates a more environmentally friendly packaging design through the use of lighter weight paperboard materials and the elimination of the plastic wrap. In addition, each box design offers a unique opening and reclosing experience combined with maximum runnability performance on automated packaging lines.

Visitors will also be able to find out more about the ‘Better with Less – Design Challenge’. This international packaging design competition, organised by Metsä Board, aims to find new more environmentally friendly packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. The jury chairman, Design & Innovation Director Cyril Drouet, from Metsä Board’s packaging design team will be available at the stand to discuss trends and solutions in sustainable packaging design.


Link to photo

For further information:
Geraldine Leung, Area Director APAC
Mobile: +852 9489 0728
E-mail : geraldine.leung(at)