Metsä Board's SkinCare 2.0 gift box design wins the Shanghai Luxe Pack 2018 in green award


Metsä Board is delighted to announce it has won the 2018 Luxe Pack Shanghai ’in green’ Award with its SkinCare 2.0 gift box design. Created by Metsä Board’s packaging design team, the new SkinCare 2.0 gift box design uses fibre-based materials to replace plastic. The outer rigid box is made with a new pulp moulding process. Each of the three inner cartons are made of lightweight paperboard and offer a unique opening and reclosing experience combined with maximum runnability performance on automated packaging lines.

Cyril Drouet, Design and Innovation Director at Metsä Board, comments; “We are extremely pleased with the recognition that the SkinCare 2.0 gift box design is currently getting globally. It is a great example of how we want to inspire packaging designers and brand owners with new innovative solutions in packaging design and using renewable materials.”

Metsä Board's Packaging Services team develops, together with its customers, lighter, more environmentally friendly and more efficient packaging and helps to use the potential of lightweight fresh fibre paperboards in innovative ways.

SkinCare 2.0 also received recognition at the 29th Hong Kong Print Awards where it was named ‘Champion of Packaging Printing, Paper Packaging’ as well as winning a Merit Award for ‘Best Creative Printing’ and a further Merit Award for ‘Best Crafted Book’.

The Luxe Pack ‘in green’ Award recognises new eco-friendly designed products which demonstrate a specific positive environmental and sustainable impact.

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For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen(at)

Cyril Drouet, Design & Innovation Director
Mobile +86 135 2428 2445