Metsä Board, a leading European producer of premium fresh fibre paperboards, is proud that its uncoated white kraftliner has been selected as the packaging material for the launch of a new luxury spirit from The Helsinki Distilling Company called ‘Helsinki White Dog’.
“In the consumer market, the packaging is of huge importance. It creates the first impression of the brand and an expectation for what the product will taste like,” says Kai Kilpinen from The Helsinki Distilling Company.
The Helsinki Distilling Company wanted packaging that combined a true respect for raw materials with an uncompromising attention to detail. The packaging for its newly launched White Dog spirit uses MetsäBoard Natural WKL Bright 120 g/m2 to communicate the brand aesthetics by combining a natural board material with a luxurious finish. The natural quality of the uncoated material gives the packaging a natural feel to the touch. Starcke in Finland manufactured the package.
“The packaging is made from lightweight microflute with all of its layers made from MetsäBoard Natural WKL Bright. No printing was used on the entire packaging - the design details are made entirely of hot foiling – forming a balance between the organic surface and the metallic elements of the foil. The paperboard has the ideal natural qualities to combine with the hot foil emboss details; it makes for a beautiful 3D effect and visual contrast,” says Ilkka Harju, Metsä Board’s Packaging Services Director.
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For further information, please contact:
Ilkka Harju, Packaging Services Director, Metsä Board
Tel.: +358 (0)50 3307233