Korpikuusikko Honey, a Finnish artisan honey producer, puts its trust in Metsä Board's paperboard and packaging design expertise to create a collection of packaging for its premium honey. The set includes primary packaging, a gift set, e-commerce and transport packaging as well as point of sale displays for both floor and table use. The unified set is all made from Metsä Board's paperboards, with the designs created by Metsä Board's design service.
"My vision is to produce gifts instead of honey. Elegant, high-quality packaging adds to consumer value," says Teemu Aittamaa, Founder of Korpikuusikko Honey. "For me it was highly important that the packaging used was sustainable and made of renewable raw materials. I also wanted to communicate this to the buyers of the honey and therefore the origin of the packaging material was printed on the cover of the gift set."
While creating a stunning packaging concept it was crucial to create a design that seamlessly continues the brand story. The choice of materials and design enhances the customer experience through a naturally haptic surface and print effects that invite consumers to touch and feel.
"Precise details such as gold foiled bees and honeycomb reflect the high quality of the brand, and the pure white surface of the paperboard the purity of the world-class honey. The strong, but lightweight, paperboard protects the honey which remains in pristine condition throughout the logistics chain," explains Ilkka Harju, Packaging Services Director, EMEA and APAC at Metsä Board." And what's important, all packages are recyclable when they have served their purpose."
From the versatile paperboard portfolio of Metsä Board the following grades were chosen for the packages MetsäBoard Natural FBB, MetsäBoard Pro FBB Bright, MetsäBoard Natural WKL Bright and MetsäBoard Prime WKL. The packages were produced by Prem, CadPack and Pa-Hu in Finland and Werner Kenkel in Poland.
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For further information, please contact:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046