Case Fox's Biscuit

​A sustainable alternative to a traditional tin biscuit box


Fox’s Biscuits, working with its converter, wanted to challenge convention and develop a truly sustainable replacement for its traditional biscuit metal tin. The brief also included the requirement for the packaging to be delivered flat packed to reduce pallet space and to enable Fox’s to minimise logistics and inventory, which in turn helps reduce its carbon footprint. Also by selecting a Metsä Board product Fox’s could be assured that only fresh fibres, which can be traced back to their source in sustainably managed northern forests would be used to manufacture the selected folding boxboard.

Recognising the need to provide high levels of protection to its product the carton design features a double walled lid which also provides a visible print area when the pack is opened. Recognising these demanding requirements, the decision was made to use MetsäBoard Classic FBB for its reliable performance and excellent value for money. Other added value features are the ease of opening for the consumer and a tear away part of the box which provides an effective marketing space for consumer competitions.

This packaging was as a finalist in the ‘Save The Planet’ category in the 2017 European Carton Excellence Awards.

​Brand:Fox’s Biscuits
​Converter:Graphic Packaging International
​Board supplier:​Metsä Board
​Board grade:MetsäBoard Classic FBB

Related articles