Brand owner Roval wanted to move away from conventional square and rectangular packaging for its tissues. Working with the converter they created a unique oval tissue box which combines functionality with an all-round decorative sophistication. Designed to make dispensing the tissues extremely easy, the oval shape box is unique and the first of its kind for this type of cosmetics product. Another important factor was the need for the box to be made 100% from paperboard to ensure that it is fully recyclable.
To achieve this individual shape, it was important to have a folding boxboard that had a lightweight construction with a lower basis weight that did not compromise on strength and performance. MetsäBoard Classic FBB provided the ideal solution offering consistent quality results with trouble-free printing, converting and packing.
This uniquely shaped box was nominated as a finalist in the Beauty & Cosmetics category of the 2017 European Carton Excellence Awards.
|Converter:||Mayr-Melnhof Packaging International|
|Board supplier:||Metsä Board|
|Board grade:||MetsäBoard Classic FBB|