Rapala alluring package, Metsä Board Prime FBB Bright

Cooperation with a digital printer created an alluring package for luring fish

​Rapala, a leading fishing lure innovator, chose Metsä Board’s premium lightweight paperboard for its striking lure packaging. The packaging was digitally printed by PackageMedia.


PackageMedia is one of the largest digital press technology packaging factories in the Nordics. It has been using Metsä Board’s folding boxboards for many years due to the consistent quality and superb runnability in digital converting. Mauri Reinilä, CEO of PackageMedia: “Over the years we have learnt how to add more value through the use of digitally printed packaging. It is all about connecting the consumer and the brand through digital packaging and digital services.”

Rapala chose digitally printed packaging as it is perfect for campaigns and special products. The cartons for Rapala’s premium fishing lures use MetsäBoard Prime FBB Bright 305 g/m². The eye-catching designs and bright colours both inside and outside the cartons were produced on a HP Indigo 30000 digital printing press.

Metsä Board’s flagship grade MetsäBoard Prime FBB Bright was used as a promotional, light and rigid base for the see-through plastic front panel. Thanks to its rigidity the amount of plastic was reduced and the overall packaging can be easily separated and recycled in relevant recycling schemes. 

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