Ferrero promotes active collaboration on sustainability

​Confectionery manufacturer Ferrero shared us their views on the role of suppliers and packaging with regards to sustainability.


Alessandro Olivero, sourcing category manager at Ferrero Trading Lux S.A., believes that consumer expectations towards sustainability will focus on three topics: food safety, the simplification of packaging, and new markets. In his view, it is crucial that producers adopt packaging solutions that ensure safety, freshness and quality, while minimizing the use of resources and materials. Also, the expectations of consumers in new markets, such as developing countries and via online shopping, may lead to new challenges for sustainable packaging solutions.

“We believe that sustainability can be successful only when following a two-way path: suppliers provide input and innovative solutions, while producers offer support with dedicated storytelling aimed at an increased consumer involvement,” Olivero says.

In his view, suppliers can help by establishing an open dialogue and providing complementary information on aspects related to sustainability. Besides the raw material itself, the focus should also be on, for example, data on production processes and ecological design.

Complete life cycle solution

With regards to packaging design, Olivero says their packaging briefs at Ferrero focus on two key pillars: product protection and safety.

“Our efforts to avoid loss of quality and food waste, and to grant a longer shelf life, have always been coupled with continuous research towards the minimization of environmental impacts.”

He notes that the circular economy concept, aimed mainly at recyclable packaging solutions, is surely one way to achieve a better environmental performance for packaging in general.

“However, we believe that strategic decisions should be based on a LCA approach that takes all stages of the life cycle of the product, and packaging, into account in a more comprehensive way. Also, we believe it is essential to start a collaboration along the whole supply chain, involving producers, consumers and waste collection as well as recovery systems.”

To find out more brand owner insights on the constantly developing consumer expectations on sustainability, read the latest issue of Metsä Board Magazine. 

Read related articles:
Think big, think in circles
From evolution to revolution in paperboard development

Related articles

Most popular articles

  • Arrow box art by Jo Di Bona

    2018/ Markets and trends

    Adapting to e-commerce

    ​The global e-commerce market is growing at double digit growth rates. Increasing e-commerce offers numerous opportunities for packaging suppliers, but also challenges, as online shopping places new requirements on packaging.

    Read More
  • Iiro Numminen

    2018/ Products and services

    Better with less – design challenge winners talk about their innovations

    ​In Metsä Board’s Better with Less – Design Challenge, innovative solutions for frequently used consumer packages were gathered from entrants around the world. A key focus area in the competition was in creating better experiences for consumers while reducing the environmental impact of the packaging in general.

    Read More
  • Urban city view

    2018/ Markets and trends

    Urbanisation radar: paperboard demand

    ​What kind of packaging solutions do urban consumers want, and how is urbanisation affecting the demand for paperboard? 

    Read More
  • Demand for paperboard packaging is increasing in Asia

    2018/ Markets and trends

    Urbanisation radar: Hyper-convenience

    ​Demographic shifts - with more urban, single, carless, digitally enabled yet time-starved or physically restricted consumers - are driving the demand for faster and more convenient shopping and consumption.

    Read More
  • Urbanisation and sustainable packaging

    2019/ Markets and trends

    Urbanisation Radar: What is sustainable packaging?

    Sustainability is a major trend, and is now considered a ‘must-have’ in packaging business. Several studies demonstrate that consumers prefer sustainable packaging and are willing to pay extra for it. But what actually makes a packaging sustainable?

    Read More
  • e-commerce box

    2019/ Markets and trends

    Urbanisation radar: Last mile challenges in e-commerce

    ​According to Business Insider, an American financial and business news website, the last-mile delivery costs account for 53% of the overall transportation costs. At the same time, customers increasingly demand faster deliveries. Naturally, this is a topic of interest for future innovation.

    Read More
  • 2019/ Markets and trends

    The Summer issue of the Metsä Board Magazine celebrates innovation

    ​The 'Innovation issue' of the Metsä Board Magazine is all about innovating for a sustainable future, showcasing innovative uses of fibre based materials and processes that optimise packaging design from start to end.

    Read More
  • 2019/ Customer case

    Medicine-On-Time Success Story

    MetsäBoard Pro FBB Bright improves sustainability and reduces cost for Medicine-On-Time 

    Read More