Historically, eating healthily and treating oneself have largely been viewed as mutually exclusive, with self-indulgent foods thought of in terms of takeaways and fatty, sugary or spicy foods and healthy food often perceived to be bland and boring. Can a balance be struck between these extremes? We explore this fascinating theme with Anu Rehtijärvi, Business Intelligence Manager at Metsä Board.
Markets and trends
Packaging for food must meet certain basic requirements to be fit for purpose, but are there different factors to consider when it's sold online? With online grocery sales on the rise, brands must consider how packaging can enhance the shopping experience for their customers. We spoke with Anna Keinänen, Business Intelligence Manager at Metsä Board, to uncover some key considerations for food packaging when selling online.
With people choosing to eat at home more often, it's important that groceries and takeaway food can be delivered to consumers safely. Packaging has a vital part to play in this process. Marjatta Punkka, Product Safety Manager at Metsä Board, says that food safety certification is one way to guarantee safe production methods and minimise risk throughout the production chain.
An attractive gift item requires an equally impressive package. Metsä Board's design team helped to create an appealing package for a golf ball gift set featuring the universally loved Moomin characters.
Rapala, a leading fishing lure innovator, chose Metsä Board’s premium lightweight paperboard for its striking lure packaging. The packaging was digitally printed by PackageMedia.
When shopping for your groceries, do you choose packaging based on how environmentally friendly you think it is? If, like us, you want to make the best choices for the planet, there are a few things it’s important to know. For example, how environmentally friendly are cartons made from non-recycled fibre (also called virgin or fresh fibre) compared to recycled ones? You might be surprised by the answer.
In a series of interviews we ask the winners of the Better with Less – Design Challenge what inspired them to enter their inspirational ideas.
Eson Pac are pharma packaging specialists, with expertise in all aspects of producing and delivering packaging solutions for the pharma supply chain. Niklas Bengtsson, Sales and Marketing Director at Eson Pac, shares some insights into current and future trends.
Petteri Taalas, Secretary-General of the Intergovernmental Panel on Climate Change (IPCC) believes that fossil-free production will soon be a significant competitive advantage for companies.
The popularity of takeaway food is increasing continuously. More than half of the world’s population lives in urban areas. That means hectic lifestyles, traffic jams, and long commutes. A growing number of people are living alone. All of this increases the popularity of takeaway food.
There is a growing demand for environmentally friendly, sustainable packaging alternatives to serve and store food products. A Finnish family enterprise Kultasuklaa had one wish concerning their It's all about love praline box: less plastic.
Fazer is launching a new line of premium chocolate in the U.S. under the Nordi brand name. The packaging is made from lightweight premium folding boxboard from Metsä Board to protect the product, keep it fresh, and support the brand's image.
MetsäBoard Pro FBB Bright improves sustainability and reduces cost for Medicine-On-Time
Markets and trends
According to Business Insider, an American financial and business news website, the last-mile delivery costs account for 53% of the overall transportation costs. At the same time, customers increasingly demand faster deliveries. Naturally, this is a topic of interest for future innovation.
The younger generation is increasingly looking for better and more sustainable ways to consume products. Many make their purchasing decisions, not only considering the benefits of the product itself, but by evaluating the overall impacts of the product's value chain to the environment and society.
Sustainability is a major trend, and is now considered a ‘must-have’ in packaging business. Several studies demonstrate that consumers prefer sustainable packaging and are willing to pay extra for it. But what actually makes a packaging sustainable?
Demographic shifts - with more urban, single, carless, digitally enabled yet time-starved or physically restricted consumers - are driving the demand for faster and more convenient shopping and consumption.
Products and services
In Metsä Board’s Better with Less – Design Challenge, innovative solutions for frequently used consumer packages were gathered from entrants around the world. A key focus area in the competition was in creating better experiences for consumers while reducing the environmental impact of the packaging in general.
Markets and trends
What kind of packaging solutions do urban consumers want, and how is urbanisation affecting the demand for paperboard?
The global e-commerce market is growing at double digit growth rates. Increasing e-commerce offers numerous opportunities for packaging suppliers, but also challenges, as online shopping places new requirements on packaging.
With the growing trend of beverages on the go and expanding consumption, it has become even more important to develop resource-saving solutions with renewable materials. Metsä Board’s in-house design team revamped the traditional design of the paper cup leading them to an entirely new solution: Lidloc that reduces carbon footprint by 50% in comparison to traditional cups with plastic lids.
When Hershey was looking for a more sustainable, lightweight and efficient solution for their Cookies & Chocolate secondary package, Metsä Board’s design team was keen to take on the challenge.
How is online retail transforming the requirements of today’s consumer packaging?
Views are changing on what is considered luxury. Consumers are becoming increasingly aware of environmental issues, and many want their purchases to reflect these values. Accordingly, modern luxury brands are looking for ways to make their goods desirable for both customers and the planet. And according to a recent consumer survey, that’s also good for the business.
Insects are considered a common element of human nutrition in many regions around the world. In Europe, too, snacks and dishes made of arthropods are becoming popular. No wonder given the fact that they are rich in nutrients, beneficial to the environment and efficient to breed. Zirpinsects, the manufacturer of ZIRP insect snacks, packs its dried mealworms, grasshoppers and crickets in a sustainable folding carton made of Metsä Board’s fresh fibre board – for a natural, sustainable and consistent product presentation.
Answering to the packaging needs of a growing market for takeaway food, Metsä Board’s new eco-barrier paperboard offers a sustainable and cost-efficient option.
Finnish craft distillery The Helsinki Distilling Company combines a true respect for raw materials with an uncompromising attention to detail. Their White Dog new-make spirit and its packaging both communicate a brand aesthetic where the raw and uncut meets a luxurious finish.
How is urbanisation affecting the way families and individuals live in the modern city, and what are the effects of these changes upon packaged consumer goods?
15 years of close collaboration help Metsä Board and Essentra meet the key trends for luxury and personal care packaging.
In this, the first of an ongoing series of articles exploring urbanisation and its effects on the global packaging industry, we provide an introduction to one of the world’s most challenging megatrends.
Products and services
Metsä Board’s SkinCare 2.0 gift box design is following in the footsteps of its predecessor that has received multiple awards for its innovative design. On December 4th, the new, improved gift box was named Champion of Packaging Printing, Paper Packaging, at the 29th Hong Kong Print Awards.
As the head of the jury of Metsä Board’s Better with Less – Design Challenge, Design & Innovation Director Cyril Drouet explains the contest’s goals, motivations, and the packaging innovations he hopes it will inspire.
Metsä Board has been recognized as a global leader in two programmes by CDP, the international not-for-profit organization advocating sustainable economies through a global disclosure system. This is the third consecutive year Metsä Board was rewarded a position on the CDP Water A list, and the second year on the CDP Climate A list.
The world is changing fast. More people than ever before live on our planet and the majority of them will be living in cities. Digitalisation is impacting upon retail and many goods are now enjoyed on the go or delivered straight to customer’s doorstep. The number of brands and products is constantly growing, but at the same time we are battling the challenges posed by the climate change. There is a clear recognition that in the near future the world will need to run on renewable energy. To meet these challenges, we need innovation in all fronts.
Confectionery manufacturer Ferrero shared us their views on the role of suppliers and packaging with regards to sustainability.
Cartons, using Metsä Board’s paperboards, were awarded in three categories at the European Carton Excellence Awards, held on 21 September in Salzburg, Austria. The awards recognised excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material.
Markets and trends
In his column, Mark Beamesderfer, technical marketing & services director at Metsä Board Americas, talks about how online purchasing has changed the demands for brand packaging.
The beauty and men's care segment has never seen such interesting and varied times. We take a look under the surface to examine the movements driving this fascinating series of developments.
Legislation affecting food packaging, particularly in Europe, the US and China, is constantly evolving. Metsä Board product safety managers Katja Tuomola and Marjatta Punkka provide a helpful update.
Inventive paperboard sleeve for Pago fruit juice promotion
Kaisa Jäntti showed the world how the packaging of a high-quality luxury item such as jewellery can be made entirely from biodegradable materials.
Metsä Board's high-quality paperboards and expert services help you create the most powerful brand communication and brand experiences – from the package itself to various retail solutions.
The world’s population is expected to grow by over a billion by 2030, which means that the competition for the world’s scarce resources is intensifying. To fight overconsumption, it’s time to start thinking in terms of ‘the circular economy’.
Kyrö Distillery Company’s Napue Gin has swiftly become a Nordic award-winning sensation. We take a look at how their market-shaping brand is supported by careful supplier selection.
Nina Happonen, VP of sales at Metsä Board Americas, shares her thoughts on the US market today.
In April 2017, we announced the start-up of our new extrusion coating line at our Husum mill in Sweden. Representing an investment of 38 million euros, and with an annual capacity of 100,000 tonnes, the new line propels Metsä Board to the front line of suppliers of integrated solutions for fresh, frozen, and on-the-go food-packaging.
We take a look at the biggest trends affecting food packaging today, from premium branded coffees to multi-pack snacks.
In many industries today, eliminating dependence upon fossil-fuel-based materials is a firm aim, but this is more challenging in some applications than others. Take the paper cup, for example. How could you possibly order a café latte on the move without a plastic lid to keep the hot liquid safely inside until you reach your destination?
Metsä Board’s way of working guarantees safety and strength throughout the product life cycle.
With two highly creative designs, Metsä Board earned a double recognition at this year’s iF Design Awards. T2 Mini Fruit Tea packaging won an iF Design certificate for ‘Beverages’ and the company’s own innovative Elevated drink box won another iF Design certificate for ‘Independent Packaging’.
Metsä Board has the same food safety certificates as the food industry. That’s just one example of how Metsä Board secures the product safety of its products.
With the trend of convenient and fast on-the-go eating growing globally, the demand for food service paperboards is on the rise. In addition to our home markets in Europe, we at Metsä Board have identified the Americas, as well as the global food service market, as our focus areas for future growth.
In 2016 Metsä Board carried out a study on mineral oil migration into food from packaging and got some convincing data on its paperboards product safety.
The new extrusion coating line at Metsä Board Husum mill will start up in the first half of 2017. With PE coating capacity of some 100,000 t/a, the new line enables Metsä Board to serve the global food service market even better.
Metsä Board’s white linerboard range has a recent addition, Kemiart Brite+. This grade is a specially designed coated white-top kraftliner suitable for brand, retail and consumer packages, and is also safe for food packaging.
The collaboration between Barilla and Metsä Board began in 2007. It is no surprise that the companies share interests related to sustainability.
Products and services
For tea and teawares company T2, packaging is an essential part of enjoying tea.
With close cooperation throughout the entire value chain, Metsä Board is able to create a safe and sustainable product life cycle for the benefit of its customers.
Metsä Board has achieved Leadership status in CDP’s 2016 Forests Programme for the company’s high quality reporting on mitigating the impacts of deforestation.
Metsä Board is among the leading companies in sustainable management of water resources.
Using natural resources wisely is more important than ever. Metsä Board uses materials and energy efficiently.
Forest owners and the forest industry work daily for supporting the Finnish forest nature. One of the most visible examples of Metsä Group's efforts are retention trees and high stumps, left at felling sites in the context of regeneration felling which is important for sustainable bioeconomy and forest nature biodiversity.
Metsä Board has been recognised as a global leader for its actions to combat climate change by CDP, the international not-for-profit organisation promoting sustainable economies.
Markets and trends
Bag-in-box packages are gaining more and more foothold in some of the largest wine drinking countries in North America and Europe. The market intelligence publisher Euromonitor is forecasting an increase of 4 % p.a. for the global bag-in-box retail packaging market by 2020.
Food is a necessity too precious to be wasted. With high-quality packaging, food waste can be reduced.
Three cartons using fresh fibre paperboards from Metsä Board won at the 2016 Pro Carton ECMA Awards, including the award for the Carton of the Year.
Every second. That’s how often Metsä Group delivers a tree seedling to a forest-owner for planting. This amounts annually to 30 million seedlings and provides the foundation for sustainable forest management.
Metsä Board’s mills are located in the most water rich areas in the world. Still we use our water resources efficiently.
The latest trends in the healthcare market are shaping new ways of packaging medical products.
Seven cartons using Metsä Board’s boards have been shortlisted for the finals of the 2016 Pro Carton ECMA Awards. There are finalists in Beauty & Cosmetics, Healthcare & Pharmaceuticals, Food and Non-food packaging categories.
Nina Happonen, VP of sales at Metsä Board Americas, answered three questions on the US market.
A patent lost in wartime gave rise to Comart, now the leading board supplier in the Iberian peninsula.
When making something new, why not make it a true innovation?
The latest and greatest packaging innovations are within reach.
Do you know where your brand is heading? Let packaging help you. The role of packaging in branding is increasing all the time, as is the value of an extensive premium packaging portfolio.
According to an international environmental report, Metsä Board is at the forefront of sustainable development.
Metsä Board's Husum mill’s new folding boxboard machine, BM1, was inaugurated in April 2016. The production of BM1 is targeted at the Americas and the food-service market globally.
Metsä Board has perfected the concept for its range of food-service boards.
The origin is known of all of the raw materials used by Metsä Board in its paperboard production. All of the wood comes from sustainably managed forests and can be traced back to its source.
It’s not only on the city streets where you see people walking around with food and drinks, but it’s also taking over social media feeds too. The market for food service boards is growing – visibly. This is why Metsä Board decided to dedicate a board grade family to food service. Here then are the four grades of Carta Dedica.
Renewable northern wood is the main raw material for Metsä Board’s products. The high quality of softwood in Finland has its roots in the oldest forest legislation in the world: the Forest Act requires forests to be managed sustainably and treated with respect.
Metsä Board's associated company Metsä Fibre is currently building the world's first next-generation bioproduct mill in Äänekoski, Finland. With a value of EUR 1.2 billion, this represents the Finnish forestry industry's largest ever investment.
The globe's fresh water resources are scarce, unevenly distributed and their use effects both the environment and the society. Rather than looking at the absolute volumes being used, we should be talking about the impact we make.
1 billion products sold daily. That’s why we asked Nestlé what makes for high performance in paperboard.
International Paper & Plastic (IPP) is a sheeting merchant operating in Belgium and the Netherlands. Metsä Board has been supplying folding boxboard to IPP for many years. Metsä Board's commitment to sustainability in all of its operations is of great importance to IPP as sustainability is very high on the company's agenda.