Lidloc sketch

How can packaging design help us do better with less?

​There are more and more people on this planet, consumption is constantly growing, and so is the demand for packaging. Designing packaging in a smarter way can have a big impact on sustainability – raw materials can be used more efficiently, and the package can be made more easy to recycle.
​“When you’re a packaging designer, you know that everything you design can have repercussions for the environment. We need to think of the next generation,” says Cyril Drouet, Metsä Board’s design & innovation director.

In a recent video, Drouet explains how environmentally friendly packaging can be designed in many different ways. One is to make sure that it can be recycled correctly – this means simplifying the design. Secondly, you need to make sure that your packaging is reusable; once it is opened and used, it should be able to take on new uses. Finally, you need to be conscious of using the right amount of paperboard – the right size and weight, for example.

According to Drouet, consumers are aware of the challenges presented by population growth, increasing waste and plastic garbage, and they expect the products and packaging they buy to be sustainable. “Consumers want to feel good about the products they are buying, and the package it arrives in,” he says. “As part of this, packaging has to be easy to recycle, and contain the optimal amount of materials.”

Watch the video below to hear more about Drouet’s thoughts on the designer’s role in sustainable packaging.

More articles about packaging design and sustainability:

Lifting the lid on Lidloc
Box wines showing all the right signs

Related articles

Most popular articles

  • 2019/ Markets and trends

    The Summer issue of the Metsä Board Magazine celebrates innovation

    ​The 'Innovation issue' of the Metsä Board Magazine is all about innovating for a sustainable future, showcasing innovative uses of fibre based materials and processes that optimise packaging design from start to end.

    Read More
  • 2019/ Customer case

    Medicine-On-Time Success Story

    MetsäBoard Pro FBB Bright improves sustainability and reduces cost for Medicine-On-Time 

    Read More
  • 2020/ Customers

    Kultasuklaa wanted to have less plastic and chose Eco-barrier

    ​There is a growing demand for environmentally friendly, sustainable packaging alternatives to serve and store food products. A Finnish family enterprise Kultasuklaa had one wish concerning their It's all about love praline box: less plastic.

    Read More
  • 2020/ Customers

    Increasing service level by collaboration

    ​International Paper & Plastic (IPP) is a sheeting merchant operating in Belgium and the Netherlands. Metsä Board has been supplying folding boxboard to IPP for many years. Metsä Board's commitment to sustainability in all of its operations is of great importance to IPP as sustainability is very high on the company's agenda.

    Read More
  • 2019/ Customers

    Fazer launches Nordi chocolate brand in U.S. packaged with Metsä Board’s paperboard

    ​Fazer is launching a new line of premium chocolate in the U.S. under the Nordi brand name. The packaging is made from lightweight premium folding boxboard from Metsä Board to protect the product, keep it fresh, and support the brand's image.

    Read More
  • 2020/ Insights

    Takeaway in change

    ​The popularity of takeaway food is increasing continuously. More than half of the world’s population lives in urban areas. That means hectic lifestyles, traffic jams, and long commutes. A growing number of people are living alone. All of this increases the popularity of takeaway food.

    Read More
  • 2020/ Insights

    Fossil-free production will become a competitive advantage

    ​Petteri Taalas, Secretary-General of the Intergovernmental Panel on Climate Change (IPCC) believes that fossil-free production will soon be a significant competitive advantage for companies.

    Read More