Lidloc sketch

How can packaging design help us do better with less?

​There are more and more people on this planet, consumption is constantly growing, and so is the demand for packaging. Designing packaging in a smarter way can have a big impact on sustainability – raw materials can be used more efficiently, and the package can be made more easy to recycle.
5/2017 TEXT: IAN FENTON, IMAGE & VIDEO: METSÄ BOARD
​“When you’re a packaging designer, you know that everything you design can have repercussions for the environment. We need to think of the next generation,” says Cyril Drouet, Metsä Board’s design & innovation director.

In a recent video, Drouet explains how environmentally friendly packaging can be designed in many different ways. One is to make sure that it can be recycled correctly – this means simplifying the design. Secondly, you need to make sure that your packaging is reusable; once it is opened and used, it should be able to take on new uses. Finally, you need to be conscious of using the right amount of paperboard – the right size and weight, for example.

According to Drouet, consumers are aware of the challenges presented by population growth, increasing waste and plastic garbage, and they expect the products and packaging they buy to be sustainable. “Consumers want to feel good about the products they are buying, and the package it arrives in,” he says. “As part of this, packaging has to be easy to recycle, and contain the optimal amount of materials.”

Watch the video below to hear more about Drouet’s thoughts on the designer’s role in sustainable packaging.

More articles about packaging design and sustainability:

Lifting the lid on Lidloc
Box wines showing all the right signs

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