Metsä Board's Lidloc paper cup innovation

Lifting the lid on Lidloc

​In many industries today, eliminating dependence upon fossil-fuel-based materials is a firm aim, but this is more challenging in some applications than others. Take the paper cup, for example. How could you possibly order a café latte on the move without a plastic lid to keep the hot liquid safely inside until you reach your destination?
4/2017 TEXT: IAN FENTON, PHOTOS: METSÄ BOARD
​Metsä Board’s Design & Innovation Director Cyril Drouet and his team of designers have arrived at a solution named Lidloc, which is destined to solve this problem and many others.

“The paper cup that we all know today hasn’t changed much since it was created,” he points out. “With the growing trend of beverages on the go, it has become even more important to have resource-saving solutions, use renewable materials, and enhance consumer convenience. This inspired our team to revamp the traditional design and arrive at a new solution, Lidloc.”
Metsä Board's Lidloc solution shows the logo for the most brand visibility

Flip your lid

What makes Lidloc so groundbreaking is its integration of the lid into the structure of the paperboard cup, meaning that a separate plastic lid is no longer needed. Folding the lid is designed to be quick, simple, and secure, a vast improvement upon a traditional plastic one.

Since the whole structure is made with paperboard, Lidloc also offers the possibility to print on the top of the lid, which provides an additional area for marketing messages.  An additional advantage of the design for brand owners is the fixed position of the cup’s artwork. On traditional cups, the brand logo can face in different directions depending on the lid position; with Lidloc, the logo on the cup always faces outwards, resulting in better brand visibility.

Metsä Board’s Design & Innovation Director Cyril Drouet

One-stop solution

Then there are the sustainability benefits. As a one-piece-construction paperboard cup with an integrated lid, recycling is much easier than in the case of one that incorporates plastic.

As Lidloc is not an open-top structure but a fully closed one, the overall stiffness of the design is greater than that of normal paper cups. This grants the opportunity to reduce the paperboard weight, and Cyril Drouet estimates a 20% drop compared to a traditional cup design.

“We wanted this innovation to bring new thinking into paperboard cup design,” he continues, “as we see that much can be done in this area. We’ve been happy to see that there is significant interest in it. It has become obvious that brand owners and convertors are very keen to learn about new, material-saving solutions like Lidloc.”


 

Read more about Metsä Board's useful packaging innovations:

Catering to a growing need

Intriguing experiences for curious tea drinkers

Related articles

Most popular articles

  • Blueberries

    2018/ Customers

    Capturing the Arctic through design

    ​Designed in cooperation with Metsä Board’s packaging and design services, Arctic Blue Gin’s new package reflects the pure Arctic ambience.

    Read More
  • Ecobarrier

    2018/ Products and services

    Going green on the go

    ​Answering to the packaging needs of a growing market for takeaway food, Metsä Board’s new eco-barrier paperboard offers a sustainable and cost-efficient option.

    Read More
  • Packaging design study sketch

    2018/ Markets and trends

    Comparison between plastic and fibre packaging - what do consumers say?

    Views are changing on what is considered luxury. Consumers are becoming increasingly aware of environmental issues, and many want their purchases to reflect these values. Accordingly, modern luxury brands are looking for ways to make their goods desirable for both customers and the planet. And according to a recent consumer survey, that’s also good for the business.

    Read More
  • Zirp insects packaging design

    2018/ Products and services

    Sustainable superfood in sustainable and safe packaging

    ​Insects are considered a common element of human nutrition in many regions around the world. In Europe, too, snacks and dishes made of arthropods are becoming popular. No wonder given the fact that they are rich in nutrients, beneficial to the environment and efficient to breed. Zirpinsects, the manufacturer of ZIRP insect snacks, packs its dried mealworms, grasshoppers and crickets in a sustainable folding carton made of Metsä Board’s fresh fibre board – for a natural, sustainable and consistent product presentation.

    Read More
  • E-commerce box

    2018/ Markets and trends

    Urbanisation Radar: online retail

    ​How is online retail transforming the requirements of today’s consumer packaging?

    Read More
  • Helsinki Distilling Company

    2018/ Products and services

    Natural is the new luxury – in both the products and packaging

    ​Finnish craft distillery The Helsinki Distilling Company combines a true respect for raw materials with an uncompromising attention to detail. Their White Dog new-make spirit and its packaging both communicate a brand aesthetic where the raw and uncut meets a luxurious finish.

    Read More
  • Hershey's packaging

    2018/ Products and services

    Lightweight packaging for dreamy delights

    ​When Hershey was looking for a more sustainable, lightweight and efficient solution for their Cookies & Chocolate secondary package, Metsä Board’s design team was keen to take on the challenge. 

    Read More
  • Paperboard packaging

    2018/ Markets and trends

    Lighter weight paperboards are changing the game in the US

    ​Superb customer service and a superior product are gaining Metsä Board a strong foothold in the US market. Customers in the US embrace better, lighter and faster solutions.

    Read More
  • Arrow box art by Jo Di Bona

    2018/ Markets and trends

    Adapting to e-commerce

    ​The global e-commerce market is growing at double digit growth rates. Increasing e-commerce offers numerous opportunities for packaging suppliers, but also challenges, as online shopping places new requirements on packaging.

    Read More
  • Urban city view

    2018/ Markets and trends

    Urbanisation radar: paperboard demand

    ​What kind of packaging solutions do urban consumers want, and how is urbanisation affecting the demand for paperboard? 

    Read More
  • Iiro Numminen

    2018/ Products and services

    Better with less – design challenge winners talk about their innovations

    ​In Metsä Board’s Better with Less – Design Challenge, innovative solutions for frequently used consumer packages were gathered from entrants around the world. A key focus area in the competition was in creating better experiences for consumers while reducing the environmental impact of the packaging in general.

    Read More
  • Demand for paperboard packaging is increasing in Asia

    2018/ Markets and trends

    Urbanisation radar: Hyper-convenience

    ​Demographic shifts - with more urban, single, carless, digitally enabled yet time-starved or physically restricted consumers - are driving the demand for faster and more convenient shopping and consumption.

    Read More
  • Urbanisation and sustainable packaging

    2019/ Markets and trends

    Urbanisation Radar: What is sustainable packaging?

    Sustainability is a major trend, and is now considered a ‘must-have’ in packaging business. Several studies demonstrate that consumers prefer sustainable packaging and are willing to pay extra for it. But what actually makes a packaging sustainable?

    Read More
Print