Hershey's packaging


Lightweight packaging for dreamy delights

​When Hershey was looking for a more sustainable, lightweight and efficient solution for their Cookies & Chocolate secondary package, Metsä Board’s design team was keen to take on the challenge. 

6/18 TEXT: ALICE AHLSTRÖM, IMAGES: METSÄ BOARD

The Hershey’s Cookies & Chocolate secondary package contains 14 Hershey’s chocolate bars in individual wrapping. This new and innovative packaging solution, launched on the Chinese market in 2017, enhances sustainability while preserving the original look of the package. 

Before the redesign, the packaging consisted of five individual pieces: a recycled paperboard (425 g/m2), three corrugated board inserts (515 g/m2), and a sheet of polyethylene terephthalate (PET) glued to the paperboard. 

Hershey's old packaging

These five pieces made the packaging assembly process complicated and inefficient. Three of the five components, the corrugated board inserts, made up approximately 45% of the total packaging weight. Another issue was the glue used for attaching the PET sheet to the paperboard, which complicated the recycling process.

Redesigning and improving the overall packaging structure – and the switch to MetsäBoard Classic FBB 290 g/m2 paperboard that this entailed – sped up the assembly process, reduced the weight and improved the sustainability of the package.

The final cost-effective and lightweight packaging solution consists only of a single one-piece construction paperboard package printed on MetsäBoard Classic FBB 290 g/m2 and an easily removable PET sheet, yet still maintains the desired visual identity.

Hershey's new packaging

Compared to a weight of 59 grams before the makeover, Metsä Board managed to reduce Hershey’s Cookies & Chocolate secondary package's weight to a mere 33 grams, a reduction of almost 44%. In addition, the new, removable PET sheet enables trouble-free recycling, vastly improving the package’s sustainability profile.

Hershey’s benefits from the new packaging design are three-fold: 

• Having fewer packaging components allows a more effective assembly process and reduces costs
• The removable PET sheet enables recycling of the entire package
• The use of MetsäBoard Classic FBB 290 g/m2 paperboard significantly reduces packaging weight

Read more about Metsä Board's packaging design solutions:
Natural is the new luxury - in both the products and packaging

Intriguing experiences for curious tea drinkers

Related articles

Recent articles

  • 2020/ Insights

    Fossil-free production will become a competitive advantage

    ​Petteri Taalas, Secretary-General of the Intergovernmental Panel on Climate Change (IPCC) believes that fossil-free production will soon be a significant competitive advantage for companies.

    Read More
  • 2020/ Insights

    Takeaway in change

    ​The popularity of takeaway food is increasing continuously. More than half of the world’s population lives in urban areas. That means hectic lifestyles, traffic jams, and long commutes. A growing number of people are living alone. All of this increases the popularity of takeaway food.

    Read More
  • 2020/ Customers

    Increasing service level by collaboration

    ​International Paper & Plastic (IPP) is a sheeting merchant operating in Belgium and the Netherlands. Metsä Board has been supplying folding boxboard to IPP for many years. Metsä Board's commitment to sustainability in all of its operations is of great importance to IPP as sustainability is very high on the company's agenda.

    Read More
  • 2020/ Customers

    Kultasuklaa wanted to have less plastic and chose Eco-barrier

    ​There is a growing demand for environmentally friendly, sustainable packaging alternatives to serve and store food products. A Finnish family enterprise Kultasuklaa had one wish concerning their It's all about love praline box: less plastic.

    Read More
  • 2019/ Customers

    Fazer launches Nordi chocolate brand in U.S. packaged with Metsä Board’s paperboard

    ​Fazer is launching a new line of premium chocolate in the U.S. under the Nordi brand name. The packaging is made from lightweight premium folding boxboard from Metsä Board to protect the product, keep it fresh, and support the brand's image.

    Read More
  • 2019/ Customer case

    Medicine-On-Time Success Story

    MetsäBoard Pro FBB Bright improves sustainability and reduces cost for Medicine-On-Time 

    Read More
  • 2019/ Markets and trends

    The Summer issue of the Metsä Board Magazine celebrates innovation

    ​The 'Innovation issue' of the Metsä Board Magazine is all about innovating for a sustainable future, showcasing innovative uses of fibre based materials and processes that optimise packaging design from start to end.

    Read More
  • e-commerce box

    2019/ Markets and trends

    Urbanisation radar: Last mile challenges in e-commerce

    ​According to Business Insider, an American financial and business news website, the last-mile delivery costs account for 53% of the overall transportation costs. At the same time, customers increasingly demand faster deliveries. Naturally, this is a topic of interest for future innovation.

    Read More
  • Is ecological packaging the new black? Article by Lotta-Fiona Åkerfelt

    2019/ Insights

    Is ecological packaging the new black?

    The younger generation is increasingly looking for better and more sustainable ways to consume products. Many make their purchasing decisions, not only considering the benefits of the product itself, but by evaluating the overall impacts of the product's value chain to the environment and society.

    Read More
  • Urbanisation and sustainable packaging

    2019/ Markets and trends

    Urbanisation Radar: What is sustainable packaging?

    Sustainability is a major trend, and is now considered a ‘must-have’ in packaging business. Several studies demonstrate that consumers prefer sustainable packaging and are willing to pay extra for it. But what actually makes a packaging sustainable?

    Read More
  • Safe paperboard packaging

    2018/ Insights

    No odour or taste, please

    ​Good packaging protects both the product and the consumer, and as a packaging material, fresh fibre paperboard has an advantage. Paperboard made from fresh fibre is safe to use in packaging for foodstuffs and in food service. It does not pass on any flavour, odour or harmful substances to the food.

    Read More
  • Demand for paperboard packaging is increasing in Asia

    2018/

    Urbanisation radar: Hyper-convenience

    ​Demographic shifts - with more urban, single, carless, digitally enabled yet time-starved or physically restricted consumers - are driving the demand for faster and more convenient shopping and consumption.

    Read More
  • Iiro Numminen

    2018/ Products and services

    Better with less – design challenge winners talk about their innovations

    ​In Metsä Board’s Better with Less – Design Challenge, innovative solutions for frequently used consumer packages were gathered from entrants around the world. A key focus area in the competition was in creating better experiences for consumers while reducing the environmental impact of the packaging in general.

    Read More
  • Jarkko Tuominen

    2018/ Insights

    Better packaging

    For companies producing consumer goods, replacing fossil-based packaging materials with sustainable paperboard packaging is an excellent way to improve the responsibility of their business operations and promote sustainability globally.

    Read More
  • Urban city view

    2018/ Markets and trends

    Urbanisation radar: paperboard demand

    ​What kind of packaging solutions do urban consumers want, and how is urbanisation affecting the demand for paperboard? 

    Read More
  • Arrow box art by Jo Di Bona

    2018/ Markets and trends

    Adapting to e-commerce

    ​The global e-commerce market is growing at double digit growth rates. Increasing e-commerce offers numerous opportunities for packaging suppliers, but also challenges, as online shopping places new requirements on packaging.

    Read More
  • Davide Renzi, Ernest Ginjaume, Mika Paljakka

    2018/ Customers

    The time is right for improved service

    ​Integrated cartonboard distributer ProntoPack offers a new European platform for quick deliveries and small batches.

    Read More
  • 2018/ Products and services

    Reducing carbon footprint with the revolutionary Lidloc cup

    ​With the growing trend of beverages on the go and expanding consumption, it has become even more important to develop resource-saving solutions with renewable materials. Metsä Board’s in-house design team revamped the traditional design of the paper cup leading them to an entirely new solution: Lidloc that reduces carbon footprint by 50% in comparison to traditional cups with plastic lids.

    Read More
  • Paperboard packaging

    2018/ Markets and trends

    Lighter weight paperboards are changing the game in the US

    ​Superb customer service and a superior product are gaining Metsä Board a strong foothold in the US market. Customers in the US embrace better, lighter and faster solutions.

    Read More
  • Hershey's packaging

    2018/ Products and services

    Lightweight packaging for dreamy delights

    ​When Hershey was looking for a more sustainable, lightweight and efficient solution for their Cookies & Chocolate secondary package, Metsä Board’s design team was keen to take on the challenge. 

    Read More
  • E-commerce box

    2018/ Markets and trends

    Urbanisation Radar: online retail

    ​How is online retail transforming the requirements of today’s consumer packaging?

    Read More
  • Packaging design study sketch

    2018/ Markets and trends

    Comparison between plastic and fibre packaging - what do consumers say?

    Views are changing on what is considered luxury. Consumers are becoming increasingly aware of environmental issues, and many want their purchases to reflect these values. Accordingly, modern luxury brands are looking for ways to make their goods desirable for both customers and the planet. And according to a recent consumer survey, that’s also good for the business.

    Read More
  • Zirp insects packaging design

    2018/ Products and services

    Sustainable superfood in sustainable and safe packaging

    ​Insects are considered a common element of human nutrition in many regions around the world. In Europe, too, snacks and dishes made of arthropods are becoming popular. No wonder given the fact that they are rich in nutrients, beneficial to the environment and efficient to breed. Zirpinsects, the manufacturer of ZIRP insect snacks, packs its dried mealworms, grasshoppers and crickets in a sustainable folding carton made of Metsä Board’s fresh fibre board – for a natural, sustainable and consistent product presentation.

    Read More
  • Ecobarrier

    2018/ Products and services

    Going green on the go

    ​Answering to the packaging needs of a growing market for takeaway food, Metsä Board’s new eco-barrier paperboard offers a sustainable and cost-efficient option.

    Read More
Print