Metsä Board celebrates the winners of Carton Excellence Awards 2017

​Cartons, using Metsä Board’s paperboards, were awarded in three categories at the European Carton Excellence Awards, held on 21 September in Salzburg, Austria. The awards recognised excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material.


​The winning cartons were the packaging for L’Or coffee capsules, which won the Food & Beverages category, and the Ventofor-Combi Pack, winning both the Healthcare & Pharmaceuticals category, as well as the Public Award.

Combining convenience, durability and accessibility for everyday use

The winning Ventofor-Combi Pack folding box was designed to help avoid mix-ups of two different medications, and save costs by eliminating the need for plastic separators and additional labels. It consists of two different medicines in blister packs and an inhaler. Due to the variety of medications within the same box, patients need to open and fold the box several times a day. Therefore, the use of high-quality carton board was essential.

Ventofor-CombiLithosan, producer and structural designer of the Ventofor-Combi Pack commented: “Considering our quality perception and the special quality requirements of the pharmaceutical sector, we use Metsä Board as GC1 board, unless specified otherwise. We prefer Metsä Board due to the company’s reliability and the partnership between producers and their suppliers, high quality standards and its easy and assuring performances with regards to supply.”

A beautiful design catches the eye

The other winning package, JDE Z1 coffee, was praised by the jury for combining structure and graphics to create an inviting pack, featuring UV varnish, colour coded bands and a viewing window to help consumer selection both in-store and at home.

JDE Z1 coffee

“We are delighted that our products have been an integral part of the winning packages. This demonstrates the important part that packaging plays in creating maximum shelf-impact and can help differentiate a brand from the competition. Sustainability too should be an integral part of the packaging design, so that the packaging is not only made of sustainable materials, but is also lightweight, the right size, functional and easy to recycle; our products also helped achieve these goals”, states Mika Paljakka, VP Sales EMEA, Metsä Board.

JDE Z1 coffee

Read more related articles:
Capturing the imagination

Related articles

Most popular articles

  • e-commerce box

    2019/ Markets and trends

    Urbanisation radar: Last mile challenges in e-commerce

    ​According to Business Insider, an American financial and business news website, the last-mile delivery costs account for 53% of the overall transportation costs. At the same time, customers increasingly demand faster deliveries. Naturally, this is a topic of interest for future innovation.

    Read More
  • 2019/ Markets and trends

    The Summer issue of the Metsä Board Magazine celebrates innovation

    ​The 'Innovation issue' of the Metsä Board Magazine is all about innovating for a sustainable future, showcasing innovative uses of fibre based materials and processes that optimise packaging design from start to end.

    Read More
  • 2019/ Customer case

    Medicine-On-Time Success Story

    MetsäBoard Pro FBB Bright improves sustainability and reduces cost for Medicine-On-Time 

    Read More
  • 2020/ Customers

    Kultasuklaa wanted to have less plastic and chose Eco-barrier

    ​There is a growing demand for environmentally friendly, sustainable packaging alternatives to serve and store food products. A Finnish family enterprise Kultasuklaa had one wish concerning their It's all about love praline box: less plastic.

    Read More
  • 2020/ Customers

    Increasing service level by collaboration

    ​International Paper & Plastic (IPP) is a sheeting merchant operating in Belgium and the Netherlands. Metsä Board has been supplying folding boxboard to IPP for many years. Metsä Board's commitment to sustainability in all of its operations is of great importance to IPP as sustainability is very high on the company's agenda.

    Read More
  • 2019/ Customers

    Fazer launches Nordi chocolate brand in U.S. packaged with Metsä Board’s paperboard

    ​Fazer is launching a new line of premium chocolate in the U.S. under the Nordi brand name. The packaging is made from lightweight premium folding boxboard from Metsä Board to protect the product, keep it fresh, and support the brand's image.

    Read More
  • 2020/ Insights

    Takeaway in change

    ​The popularity of takeaway food is increasing continuously. More than half of the world’s population lives in urban areas. That means hectic lifestyles, traffic jams, and long commutes. A growing number of people are living alone. All of this increases the popularity of takeaway food.

    Read More
  • 2020/ Insights

    Fossil-free production will become a competitive advantage

    ​Petteri Taalas, Secretary-General of the Intergovernmental Panel on Climate Change (IPCC) believes that fossil-free production will soon be a significant competitive advantage for companies.

    Read More