Metsä Board celebrates the winners of Carton Excellence Awards 2017

​Cartons, using Metsä Board’s paperboards, were awarded in three categories at the European Carton Excellence Awards, held on 21 September in Salzburg, Austria. The awards recognised excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material.


​The winning cartons were the packaging for L’Or coffee capsules, which won the Food & Beverages category, and the Ventofor-Combi Pack, winning both the Healthcare & Pharmaceuticals category, as well as the Public Award.

Combining convenience, durability and accessibility for everyday use

The winning Ventofor-Combi Pack folding box was designed to help avoid mix-ups of two different medications, and save costs by eliminating the need for plastic separators and additional labels. It consists of two different medicines in blister packs and an inhaler. Due to the variety of medications within the same box, patients need to open and fold the box several times a day. Therefore, the use of high-quality carton board was essential.

Ventofor-CombiLithosan, producer and structural designer of the Ventofor-Combi Pack commented: “Considering our quality perception and the special quality requirements of the pharmaceutical sector, we use Metsä Board as GC1 board, unless specified otherwise. We prefer Metsä Board due to the company’s reliability and the partnership between producers and their suppliers, high quality standards and its easy and assuring performances with regards to supply.”

A beautiful design catches the eye

The other winning package, JDE Z1 coffee, was praised by the jury for combining structure and graphics to create an inviting pack, featuring UV varnish, colour coded bands and a viewing window to help consumer selection both in-store and at home.

JDE Z1 coffee

“We are delighted that our products have been an integral part of the winning packages. This demonstrates the important part that packaging plays in creating maximum shelf-impact and can help differentiate a brand from the competition. Sustainability too should be an integral part of the packaging design, so that the packaging is not only made of sustainable materials, but is also lightweight, the right size, functional and easy to recycle; our products also helped achieve these goals”, states Mika Paljakka, VP Sales EMEA, Metsä Board.

JDE Z1 coffee

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