The T2 Mini Fruit tea packaging needed to be both structurally and visually innovative to stand out from the crowd. The designs reflect in an exciting way the new flavours in the T2 Mini Fruit Tea range, with each flavour packed in a particular fruit shaped box: banana bake, watermelon sorbet, Turkish apple and peach. The boxes also have an unusual and eye catching opening mechanism. To echo the natural feel of the fruit and to give the boxes a softer texture, the design is printed on the reverse side of Metsä Board’s fresh fibre paperboard.
The structural design was created by Metsä Board while T2 design team managed the graphical part.
Metsä Board was also awarded for its patented, ground-breaking Elevated drink box (EDB) design, that provides an easy and convenient way for consumers to enjoy beverages. Thanks to the elevated base design, the box can be placed anywhere – not just on the edge of a table. The elevated base is inside the packaging, ready for assembly by the consumer before use, so that the box does not take up additional shelf space in-store. When empty, the plastic bag is easily removed from the box, helping with material separation for recycling.
“Our primary aim is to help our customers enhance their brand value by delivering packaging solutions that are not only innovative, but also sustainable and safe. Naturally, we are delighted with this level of recognition,” says Cyril Drouet
, Design and Innovation Director at Metsä Board.
The iF Design Award, organized by the iF International Forum Design GmbH, is one of the world's most celebrated and valued design competitions. Each year, the competition welcomes over 5,000 submissions from more than 70 countries.
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