Metsä Board's high-quality paperboards and expert services help you create the most powerful brand communication and brand experiences – from the package itself to various retail solutions.
Perfect for consumer packaging used in all types of retail environments, offering consistency and outstanding printing properties.
High-quality, lightweight materials ensure easy opening, faster shelf filling and replenishment.
Lightweight and sustainable solutions that perform well in printing and converting and are safe for direct food contact.
Quality boards for display and point-of-sale solutions to both attract the eye and inform the customer.
Metsä Board’s paperboards for graphical end uses are ideal for enhancing content and adding a personal touch.
More articles about brand experiences and packaging:Intriguing experiences for curious tea drinkersThe future of retail-ready packaging looks Brite+
Markets and trends
Demographic shifts - with more urban, single, carless, digitally enabled yet time-starved or physically restricted consumers - are driving the demand for faster and more convenient shopping and consumption.
What kind of packaging solutions do urban consumers want, and how is urbanisation affecting the demand for paperboard?
The global e-commerce market is growing at double digit growth rates. Increasing e-commerce offers numerous opportunities for packaging suppliers, but also challenges, as online shopping places new requirements on packaging.
Products and services
When Hershey was looking for a more sustainable, lightweight and efficient solution for their Cookies & Chocolate secondary package, Metsä Board’s design team was keen to take on the challenge.
How is online retail transforming the requirements of today’s consumer packaging?
Views are changing on what is considered luxury. Consumers are becoming increasingly aware of environmental issues, and many want their purchases to reflect these values. Accordingly, modern luxury brands are looking for ways to make their goods desirable for both customers and the planet. And according to a recent consumer survey, that’s also good for the business.
Insects are considered a common element of human nutrition in many regions around the world. In Europe, too, snacks and dishes made of arthropods are becoming popular. No wonder given the fact that they are rich in nutrients, beneficial to the environment and efficient to breed. Zirpinsects, the manufacturer of ZIRP insect snacks, packs its dried mealworms, grasshoppers and crickets in a sustainable folding carton made of Metsä Board’s fresh fibre board – for a natural, sustainable and consistent product presentation.
Answering to the packaging needs of a growing market for takeaway food, Metsä Board’s new eco-barrier paperboard offers a sustainable and cost-efficient option.
Finnish craft distillery The Helsinki Distilling Company combines a true respect for raw materials with an uncompromising attention to detail. Their White Dog new-make spirit and its packaging both communicate a brand aesthetic where the raw and uncut meets a luxurious finish.
How is urbanisation affecting the way families and individuals live in the modern city, and what are the effects of these changes upon packaged consumer goods?
Confectionery manufacturer Ferrero shared us their views on the role of suppliers and packaging with regards to sustainability.
Cartons, using Metsä Board’s paperboards, were awarded in three categories at the European Carton Excellence Awards, held on 21 September in Salzburg, Austria. The awards recognised excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material.
Markets and trends
Legislation affecting food packaging, particularly in Europe, the US and China, is constantly evolving. Metsä Board product safety managers Katja Tuomola and Marjatta Punkka provide a helpful update.
Inventive paperboard sleeve for Pago fruit juice promotion
Products and services
Nina Happonen, VP of sales at Metsä Board Americas, shares her thoughts on the US market today.
In April 2017, we announced the start-up of our new extrusion coating line at our Husum mill in Sweden. Representing an investment of 38 million euros, and with an annual capacity of 100,000 tonnes, the new line propels Metsä Board to the front line of suppliers of integrated solutions for fresh, frozen, and on-the-go food-packaging.
We take a look at the biggest trends affecting food packaging today, from premium branded coffees to multi-pack snacks.
With two highly creative designs, Metsä Board earned a double recognition at this year’s iF Design Awards. T2 Mini Fruit Tea packaging won an iF Design certificate for ‘Beverages’ and the company’s own innovative Elevated drink box won another iF Design certificate for ‘Independent Packaging’.
Metsä Board has the same food safety certificates as the food industry. That’s just one example of how Metsä Board secures the product safety of its products.
With the trend of convenient and fast on-the-go eating growing globally, the demand for food service paperboards is on the rise. In addition to our home markets in Europe, we at Metsä Board have identified the Americas, as well as the global food service market, as our focus areas for future growth.
In 2016 Metsä Board carried out a study on mineral oil migration into food from packaging and got some convincing data on its paperboards product safety.
The new extrusion coating line at Metsä Board Husum mill will start up in the first half of 2017. With PE coating capacity of some 100,000 t/a, the new line enables Metsä Board to serve the global food service market even better.
Metsä Board’s white linerboard range has a recent addition, Kemiart Brite+. This grade is a specially designed coated white-top kraftliner suitable for brand, retail and consumer packages, and is also safe for food packaging.
The collaboration between Barilla and Metsä Board began in 2007. It is no surprise that the companies share interests related to sustainability.
Products and services
For tea and teawares company T2, packaging is an essential part of enjoying tea.
With close cooperation throughout the entire value chain, Metsä Board is able to create a safe and sustainable product life cycle for the benefit of its customers.
Did you open the window on an advent calendar this morning? A calendar brings joy and excitement in the middle of the darkest time of the year. Let us introduce you to five perspectives to the traditional Advent Calendar of the Guides and Scouts of Finland.
Markets and trends
Bag-in-box packages are gaining more and more foothold in some of the largest wine drinking countries in North America and Europe. The market intelligence publisher Euromonitor is forecasting an increase of 4 % p.a. for the global bag-in-box retail packaging market by 2020.
Food is a necessity too precious to be wasted. With high-quality packaging, food waste can be reduced.
Three cartons using fresh fibre paperboards from Metsä Board won at the 2016 Pro Carton ECMA Awards, including the award for the Carton of the Year.
Seven cartons using Metsä Board’s boards have been shortlisted for the finals of the 2016 Pro Carton ECMA Awards. There are finalists in Beauty & Cosmetics, Healthcare & Pharmaceuticals, Food and Non-food packaging categories.
A supportive hand from Metsä Board has helped to keep Polish litholaminator TFP Grafika on the growth track.
Nina Happonen, VP of sales at Metsä Board Americas, answered three questions on the US market.
The latest and greatest packaging innovations are within reach.
Do you know where your brand is heading? Let packaging help you. The role of packaging in branding is increasing all the time, as is the value of an extensive premium packaging portfolio.
Metsä Board's Husum mill’s new folding boxboard machine, BM1, was inaugurated in April 2016. The production of BM1 is targeted at the Americas and the food-service market globally.
Metsä Board has perfected the concept for its range of food-service boards.
It’s not only on the city streets where you see people walking around with food and drinks, but it’s also taking over social media feeds too. The market for food service boards is growing – visibly. This is why Metsä Board decided to dedicate a board grade family to food service. Here then are the four grades of Carta Dedica.
1 billion products sold daily. That’s why we asked Nestlé what makes for high performance in paperboard.
Superb customer service and a superior product are gaining Metsä Board a strong foothold in the US market. Customers in the US embrace better, lighter and faster solutions.
In Metsä Board’s Better with Less – Design Challenge, innovative solutions for frequently used consumer packages were gathered from entrants around the world. A key focus area in the competition was in creating better experiences for consumers while reducing the environmental impact of the packaging in general.
Markets and trends
Sustainability is a major trend, and is now considered a ‘must-have’ in packaging business. Several studies demonstrate that consumers prefer sustainable packaging and are willing to pay extra for it. But what actually makes a packaging sustainable?
According to Business Insider, an American financial and business news website, the last-mile delivery costs account for 53% of the overall transportation costs. At the same time, customers increasingly demand faster deliveries. Naturally, this is a topic of interest for future innovation.
The 'Innovation issue' of the Metsä Board Magazine is all about innovating for a sustainable future, showcasing innovative uses of fibre based materials and processes that optimise packaging design from start to end.