The 'Innovation issue' of the Metsä Board Magazine is all about innovating for a sustainable future, showcasing innovative uses of fibre based materials and processes that optimise packaging design from start to end.
In this issue, we learn how packaging design needs to communicate the customer's vision and brand values with each step taken along the value chain of the package.
Also, we display our new and enhanced folding boxboard portfolio that saves resources, helps combat climate change and ensures product safety.
We feature one of our new products on the cover, which is produced using MetsäBoard Prime FBB Bright–NEW 235 g/m² (14.2 pt). This flagship grade combines superb brightness, whiteness and stiffness. Printing techniques and effects applied to the cover include spot colour printing, glossy UV spot varnishing, matt and glossy varnishing and embossing.
Focussing upon sustainable packaging solutions, we introduce the winner of the 2018 Better with Less – Design Challenge and, based on a recent consumer study, discuss the merits of paperboard compared to plastic for cherry tomato packaging.
We also take a look at the global megatrends affecting the way products are packaged and purchased.
All this and more in the summer 2019 issue of Metsä Board Magazine. You can read the magazine as PDF version on our website.