Fresh from the forestFresh fibres are pure, as they contain no unknown chemical loads, as opposed to recycled materials.
Pure Nordic waterMetsä Board’s mills are located in Finland and Sweden – the world’s most water-rich areas. Paperboard is 8–10% water, all taken from clean surface supplies.
Taster’s choiceMetsä Board uses 120 kg of chocolate every year to test taint neutrality – with our pure boards this is considered a delicious task. In addition to taint, odour is also tested.
Safe and soundBefore the packaging hits the store shelves, its various materials have been tested for safety several times by the material manufacturers, converters and food packagers.
Making the brandMetsä Board testing ensures that the paperboard can be, if needed,
safely used in both cold and warm temperatures, such as Finland and the Bahamas
– or was it the freezer and the oven?
Staying in the loopWithout fresh fibres, the entire fibre supply would run out in about six months. Fresh fibres play a key role in keeping the fibre loop circulating.
Petteri Taalas, Secretary-General of the Intergovernmental Panel on Climate Change (IPCC) believes that fossil-free production will soon be a significant competitive advantage for companies.
The popularity of takeaway food is increasing continuously. More than half of the world’s population lives in urban areas. That means hectic lifestyles, traffic jams, and long commutes. A growing number of people are living alone. All of this increases the popularity of takeaway food.
There is a growing demand for environmentally friendly, sustainable packaging alternatives to serve and store food products. A Finnish family enterprise Kultasuklaa had one wish concerning their It's all about love praline box: less plastic.
The younger generation is increasingly looking for better and more sustainable ways to consume products. Many make their purchasing decisions, not only considering the benefits of the product itself, but by evaluating the overall impacts of the product's value chain to the environment and society.
Markets and trends
Sustainability is a major trend, and is now considered a ‘must-have’ in packaging business. Several studies demonstrate that consumers prefer sustainable packaging and are willing to pay extra for it. But what actually makes a packaging sustainable?
Good packaging protects both the product and the consumer, and as a packaging material, fresh fibre paperboard has an advantage. Paperboard made from fresh fibre is safe to use in packaging for foodstuffs and in food service. It does not pass on any flavour, odour or harmful substances to the food.
Products and services
In Metsä Board’s Better with Less – Design Challenge, innovative solutions for frequently used consumer packages were gathered from entrants around the world. A key focus area in the competition was in creating better experiences for consumers while reducing the environmental impact of the packaging in general.
Markets and trends
What kind of packaging solutions do urban consumers want, and how is urbanisation affecting the demand for paperboard?
With the growing trend of beverages on the go and expanding consumption, it has become even more important to develop resource-saving solutions with renewable materials. Metsä Board’s in-house design team revamped the traditional design of the paper cup leading them to an entirely new solution: Lidloc that reduces carbon footprint by 50% in comparison to traditional cups with plastic lids.
Views are changing on what is considered luxury. Consumers are becoming increasingly aware of environmental issues, and many want their purchases to reflect these values. Accordingly, modern luxury brands are looking for ways to make their goods desirable for both customers and the planet. And according to a recent consumer survey, that’s also good for the business.
Insects are considered a common element of human nutrition in many regions around the world. In Europe, too, snacks and dishes made of arthropods are becoming popular. No wonder given the fact that they are rich in nutrients, beneficial to the environment and efficient to breed. Zirpinsects, the manufacturer of ZIRP insect snacks, packs its dried mealworms, grasshoppers and crickets in a sustainable folding carton made of Metsä Board’s fresh fibre board – for a natural, sustainable and consistent product presentation.
Answering to the packaging needs of a growing market for takeaway food, Metsä Board’s new eco-barrier paperboard offers a sustainable and cost-efficient option.
In this, the first of an ongoing series of articles exploring urbanisation and its effects on the global packaging industry, we provide an introduction to one of the world’s most challenging megatrends.
As the head of the jury of Metsä Board’s Better with Less – Design Challenge, Design & Innovation Director Cyril Drouet explains the contest’s goals, motivations, and the packaging innovations he hopes it will inspire.
Metsä Board has been recognized as a global leader in two programmes by CDP, the international not-for-profit organization advocating sustainable economies through a global disclosure system. This is the third consecutive year Metsä Board was rewarded a position on the CDP Water A list, and the second year on the CDP Climate A list.
The world is changing fast. More people than ever before live on our planet and the majority of them will be living in cities. Digitalisation is impacting upon retail and many goods are now enjoyed on the go or delivered straight to customer’s doorstep. The number of brands and products is constantly growing, but at the same time we are battling the challenges posed by the climate change. There is a clear recognition that in the near future the world will need to run on renewable energy. To meet these challenges, we need innovation in all fronts.
Confectionery manufacturer Ferrero shared us their views on the role of suppliers and packaging with regards to sustainability.
Markets and trends
Legislation affecting food packaging, particularly in Europe, the US and China, is constantly evolving. Metsä Board product safety managers Katja Tuomola and Marjatta Punkka provide a helpful update.
Kaisa Jäntti showed the world how the packaging of a high-quality luxury item such as jewellery can be made entirely from biodegradable materials.
The world’s population is expected to grow by over a billion by 2030, which means that the competition for the world’s scarce resources is intensifying. To fight overconsumption, it’s time to start thinking in terms of ‘the circular economy’.
Products and services
Nina Happonen, VP of sales at Metsä Board Americas, shares her thoughts on the US market today.
There are more and more people on this planet, consumption is constantly growing, and so is the demand for packaging. Designing packaging in a smarter way can have a big impact on sustainability – raw materials can be used more efficiently, and the package can be made more easy to recycle.
Metsä Board has the same food safety certificates as the food industry. That’s just one example of how Metsä Board secures the product safety of its products.
In 2016 Metsä Board carried out a study on mineral oil migration into food from packaging and got some convincing data on its paperboards product safety.
The collaboration between Barilla and Metsä Board began in 2007. It is no surprise that the companies share interests related to sustainability.
With close cooperation throughout the entire value chain, Metsä Board is able to create a safe and sustainable product life cycle for the benefit of its customers.
Metsä Board has achieved Leadership status in CDP’s 2016 Forests Programme for the company’s high quality reporting on mitigating the impacts of deforestation.
Metsä Board is among the leading companies in sustainable management of water resources.
Using natural resources wisely is more important than ever. Metsä Board uses materials and energy efficiently.
Forest owners and the forest industry work daily for supporting the Finnish forest nature. One of the most visible examples of Metsä Group's efforts are retention trees and high stumps, left at felling sites in the context of regeneration felling which is important for sustainable bioeconomy and forest nature biodiversity.
Metsä Board has been recognised as a global leader for its actions to combat climate change by CDP, the international not-for-profit organisation promoting sustainable economies.
Markets and trends
Bag-in-box packages are gaining more and more foothold in some of the largest wine drinking countries in North America and Europe. The market intelligence publisher Euromonitor is forecasting an increase of 4 % p.a. for the global bag-in-box retail packaging market by 2020.
Food is a necessity too precious to be wasted. With high-quality packaging, food waste can be reduced.
Every second. That’s how often Metsä Group delivers a tree seedling to a forest-owner for planting. This amounts annually to 30 million seedlings and provides the foundation for sustainable forest management.
Metsä Board’s mills are located in the most water rich areas in the world. Still we use our water resources efficiently.
The latest trends in the healthcare market are shaping new ways of packaging medical products.
Products and services
Do you know where your brand is heading? Let packaging help you. The role of packaging in branding is increasing all the time, as is the value of an extensive premium packaging portfolio.
According to an international environmental report, Metsä Board is at the forefront of sustainable development.
The origin is known of all of the raw materials used by Metsä Board in its paperboard production. All of the wood comes from sustainably managed forests and can be traced back to its source.
It’s not only on the city streets where you see people walking around with food and drinks, but it’s also taking over social media feeds too. The market for food service boards is growing – visibly. This is why Metsä Board decided to dedicate a board grade family to food service. Here then are the four grades of Carta Dedica.
Renewable northern wood is the main raw material for Metsä Board’s products. The high quality of softwood in Finland has its roots in the oldest forest legislation in the world: the Forest Act requires forests to be managed sustainably and treated with respect.
Metsä Board's associated company Metsä Fibre is currently building the world's first next-generation bioproduct mill in Äänekoski, Finland. With a value of EUR 1.2 billion, this represents the Finnish forestry industry's largest ever investment.
The globe's fresh water resources are scarce, unevenly distributed and their use effects both the environment and the society. Rather than looking at the absolute volumes being used, we should be talking about the impact we make.
1 billion products sold daily. That’s why we asked Nestlé what makes for high performance in paperboard.
Markets and trends
Ethical business practices are the foundation of Metsä Board’s purchasing operations. This helps our customers, as it’s also their interest to know the whole chain. But what does a sustainable supply chain mean for us?
The 'Innovation issue' of the Metsä Board Magazine is all about innovating for a sustainable future, showcasing innovative uses of fibre based materials and processes that optimise packaging design from start to end.
MetsäBoard Pro FBB Bright improves sustainability and reduces cost for Medicine-On-Time
International Paper & Plastic (IPP) is a sheeting merchant operating in Belgium and the Netherlands. Metsä Board has been supplying folding boxboard to IPP for many years. Metsä Board's commitment to sustainability in all of its operations is of great importance to IPP as sustainability is very high on the company's agenda.
Fazer is launching a new line of premium chocolate in the U.S. under the Nordi brand name. The packaging is made from lightweight premium folding boxboard from Metsä Board to protect the product, keep it fresh, and support the brand's image.