Trends & inspiration


Global megatrends such as urbanisation and population growth are increasing the need for packaging. Food-on-the-go and e-commerce are here to stay. Consumers require sustainability and safety from the brands. How to fulfil today’s consumer’s expectations? Check out the trends affecting packaging market and get inspired with our customer cases.

 

cartonboard cosmetics

2020 / Products and services

A perfect match made both in sustainability and look

SIM Finland Oy is a cosmetics manufacturer that emphasises purity, quality, and design in its products, and pays special attention to sustainability issues. When the company recently renewed its SensiDO professional hair colour range it chose a packaging material that mirrored these exacting values. MetsäBoard Pro FBB Bright is a lightweight fresh fibre paperboard with a low carbon footprint manufactured in Finland by Metsä Board, part of Metsä Group.

 

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2020 / Insights

Demand for authenticity challenges pharma packaging

​Alongside growing consumption, the need for authenticity is increasing in pharma packages. Pharma companies and consumers alike want to be sure that the medicine is legitimate – not a forgery and has not been tampered with. Tamper-evident features are a tool to ensure the safety of the packed product. 

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Metsä Board's new graphical brochure

2020 / Products and services

Metsä Board's new demo brochure shows how to create stunning graphical print

Packaging and graphical professionals are constantly looking for new ways to attract consumers. There is often an artistic vision and haptic feeling that the printed piece should convey. With modern printing techniques it is possible to produce various touch and feel properties, but outstanding technical characteristics are also required from the paperboard. 

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2020 / Insights

It takes three to tango: Collaboration drives innovation

Today’s companies are faced with a growing number of requirements. They’re expected to provide rapid new solutions on a global scale, especially in cost-effectiveness and sustainable development. The problems to be solved are complex. Issues and challenges must be examined from multiple perspectives if sustainable solutions are to be found.

For example, consumer packaging must be more environmentally friendly and cost-effective, and it must better reflect the product’s brand.

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2020 / Customer case

An outstanding organic coffee package uses Metsä Board’s paperboard

When Dutch coffee brand Zuivere Koffie was developing its new coffee range, it wanted the packaging to be both sustainable and eye-catching. In order to achieve this dual aim, Zuivere Koffie collaborated with Metsä Board. The converter, Remmert Dekker Packaging, challenged themselves to find an extra special something to bring to the project.

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2020 / Insights

Where’s the line between healthy eating and indulging?

​Historically, eating healthily and treating oneself have largely been viewed as mutually exclusive, with self-indulgent foods thought of in terms of takeaways and fatty, sugary or spicy foods and healthy food often perceived to be bland and boring. Can a balance be struck between these extremes? We explore this fascinating theme with Anu Rehtijärvi, Business Intelligence Manager at Metsä Board.

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2020 / Markets and trends

What does e-commerce mean for food packaging?

Packaging for food must meet certain basic requirements to be fit for purpose, but are there different factors to consider when it's sold online? With online grocery sales on the rise, brands must consider how packaging can enhance the shopping experience for their customers. We spoke with Anna Keinänen, Business Intelligence Manager at Metsä Board, to uncover some key considerations for food packaging when selling online.

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2020 / Markets and trends

Food safety isn’t just about food - the packaging is important too

With people choosing to eat at home more often, it's important that groceries and takeaway food can be delivered to consumers safely. Packaging has a vital part to play in this process. Marjatta Punkka, Product Safety Manager at Metsä Board, says that food safety certification is one way to guarantee safe production methods and minimise risk throughout the production chain.

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