Urbanisation Radar: paperboard demand
What kind of packaging solutions do urban consumers want, and how is urbanisation affecting the demand for paperboard?
Global megatrends such as urbanisation and population growth are increasing the need for packaging. Food-on-the-go and e-commerce are here to stay. Consumers require sustainability and safety from the brands. How to fulfil today’s consumer’s expectations? Check out the trends affecting packaging market and get inspired with our customer cases.
Petteri Taalas, Secretary-General of the Intergovernmental Panel on Climate Change (IPCC) believes that fossil-free production will soon be a significant competitive advantage for companies.
The popularity of takeaway food is increasing continuously. More than half of the world’s population lives in urban areas. That means hectic lifestyles, traffic jams, and long commutes. A growing number of people are living alone. All of this increases the popularity of takeaway food.
International Paper & Plastic (IPP) is a sheeting merchant operating in Belgium and the Netherlands. Metsä Board has been supplying folding boxboard to IPP for many years. Metsä Board's commitment to sustainability in all of its operations is of great importance to IPP as sustainability is very high on the company's agenda.
There is a growing demand for environmentally friendly, sustainable packaging alternatives to serve and store food products. A Finnish family enterprise Kultasuklaa had one wish concerning their It's all about love praline box: less plastic.
Fazer is launching a new line of premium chocolate in the U.S. under the Nordi brand name. The packaging is made from lightweight premium folding boxboard from Metsä Board to protect the product, keep it fresh, and support the brand's image.
MetsäBoard Pro FBB Bright improves sustainability and reduces cost for Medicine-On-Time
Markets and trends
The 'Innovation issue' of the Metsä Board Magazine is all about innovating for a sustainable future, showcasing innovative uses of fibre based materials and processes that optimise packaging design from start to end.
According to Business Insider, an American financial and business news website, the last-mile delivery costs account for 53% of the overall transportation costs. At the same time, customers increasingly demand faster deliveries. Naturally, this is a topic of interest for future innovation.
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Marjo HalonenVP, Communicationsmarjo.halonen[at]metsagroup.com
Jenni LaineCommunications Specialistjenni.laine[at]metsagroup.com
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