Urbanisation Radar: paperboard demand
What kind of packaging solutions do urban consumers want, and how is urbanisation affecting the demand for paperboard?
Global megatrends such as urbanisation and population growth are increasing the need for packaging. Food-on-the-go and e-commerce are here to stay. Consumers require sustainability and safety from the brands. How to fulfil today’s consumer’s expectations? Check out the trends affecting packaging market and get inspired with our customer cases.
Financial Times published its first listing of Europe’s Climate Leaders in May.
Metsä Board’s Husum pulp mill renewal is ongoing, with the construction of the new modern recovery boiler and turbine in full swing. Metsä Board has set the target for all its mills and raw materials to be 100% fossil free in 2030. The renewal of the Husum mill is a significant step towards this goal.
The general climate debate has made it clear that halting global warming at an increase of 1.5 degrees will require concrete action from companies. Growing numbers of customers, investors and consumers are demanding that companies act responsibly. Those that aim to reduce their greenhouse gas emissions can gain a significant competitive advantage.
One of the pioneers in the field is Unilever, a global market leader in various sectors and the owner of several world-class brands. The company strives for sustainable packaging.
On 23 April, the UNESCO World Book Day, bookstores, publishers, libraries, schools and reading enthusiasts across Germany celebrate a large reading festival, a regional tradition since 1995.
I might be biased, but I’ve always seen the corrugated package as a simply brilliant construction. And with sustainability and circular economy thinking at the top of the agenda for both brands and consumers today, this lightweight, sustainable and recyclable material is more relevant than ever.
Markets and trends
In an industry where multiple companies are involved in the conception of a single product it is important to identify and resolve potential challenges in the supply chain during the planning process. This is most successful when all those involved are able to come together and exchange ideas. The Packaging Inspiration Forum (PIF) is a place to do just that. It was set up by the PrintCity strategic alliance and took place digitally for the first time this year. Metsä Board is pleased to be a member of the PrintCity Alliance.
Ever wondered what the secret is behind the bold, bright and beautiful designs on the box for the new TV or laptop you've just bought, or the eye-catching vegetable boxes and store displays at your local supermarket? The answer is coated white top kraftliner, a material that changed the corrugated packaging market for good after its introduction in the early 90s.
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Marjo HalonenVP, Communicationsmarjo.halonen[at]metsagroup.com
Jenni LaineCommunications Specialistjenni.laine[at]metsagroup.com
Metsä Board CorporationP.O.Box 20FI-02020 MetsäFINLAND