Trends & inspiration


Global megatrends such as urbanisation and population growth are increasing the need for packaging. Food-on-the-go and e-commerce are here to stay. Consumers require sustainability and safety from the brands. How to fulfil today’s consumer’s expectations? Check out the trends affecting packaging market and get inspired with our customer cases.

 

2022 / Customers

Metsä Board’s co-creation workshop results in an innovative insect hotel

​Finnish Golf Coat Oy is launching a new golf ball packaging that, when empty, takes on a second life as an insect hotel. The innovative packaging is a result of a co-creation workshop organised by Metsä Board.

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2021 / Insights

The future of Äänekoski’s historic Wahlman house is ensured by Metsä Board

​​The historic Wahlman log house has been successfully transported through Metsä Group's integrated mill area to a new and fitting environment in the park of Äänekoski Art Museum.

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A combined gift and transport packaging for wines by Metsä Board

2021 / Customer case

Metsä Board developed a combined gift and transport packaging for wines

​In cooperation with the German Prinz von Hessen winery, Metsä Board has developed a new packaging, which is both a gift and a transport box. Metsä Board's packaging design team designed the robust and eye-catching packaging solution at its Excellence Centre in Äänekoski, Finland.

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2021 / Sustainability

Reducing the environmental impacts of packaging

​Listening to consumers, adapting to the regulatory landscape, and embracing innovation are key factors for companies trying to reach their sustainability goals. With these driving forces pushing the packaging industry and its material suppliers towards a more sustainable future, how can and should companies respond?

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2021 / Customer case

Easy to recycle plastic-free chocolate calendar

​Ifolor, an international photo service company, has launched a completely plastic-free and experiential chocolate calendar that can be personalised with your own photos. After use, the calendar is easy to recycle in the paperboard collection. 

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Important milestones reached in the Metsä Board Husum’s pulp mill renewal project

2021 / Insights

New massive turbine and generator arrived to Husum with special shipment from Germany

​​There are important milestones reached in the Metsä Board Husum's pulp mill renewal project. After the new high-power recovery boiler's steel frame was installed in the summer, now it's time for another important part of the project: the new turbine installation.

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Board Magazine by Metsä Board

2021 / Markets and trends

Board Magazine goes festive: the 2021–2022 Winter Issue is published

​During the darkest and often busiest time of the year, it’s great if we can rise above everyday life, even for a moment. 

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The impressive, folded calendar is made of the lightweight paperboard – MetsäBoard Pro FBB Bright 320 g/m2

2021 / Customer case

Countdown the festive season with Sothys’ stunning advent calendar

​The French cosmetics company Sothys has chosen Metsä Board's paperboard for its 2021 advent calendar. The impressive, folded calendar is made of the lightweight paperboard – MetsäBoard Pro FBB Bright 320 g/m2

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