Trends & inspiration


Global megatrends such as urbanisation and population growth are increasing the need for packaging. Food-on-the-go and e-commerce are here to stay. Consumers require sustainability and safety from the brands. How to fulfil today’s consumer’s expectations? Check out the trends affecting packaging market and get inspired with our customer cases.

 

2020 / Insights

Where’s the line between healthy eating and indulging?

​Historically, eating healthily and treating oneself have largely been viewed as mutually exclusive, with self-indulgent foods thought of in terms of takeaways and fatty, sugary or spicy foods and healthy food often perceived to be bland and boring. Can a balance be struck between these extremes? We explore this fascinating theme with Anu Rehtijärvi, Business Intelligence Manager at Metsä Board.

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2020 / Markets and trends

What does e-commerce mean for food packaging?

Packaging for food must meet certain basic requirements to be fit for purpose, but are there different factors to consider when it's sold online? With online grocery sales on the rise, brands must consider how packaging can enhance the shopping experience for their customers. We spoke with Anna Keinänen, Business Intelligence Manager at Metsä Board, to uncover some key considerations for food packaging when selling online.

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2020 / Markets and trends

Food safety isn’t just about food - the packaging is important too

With people choosing to eat at home more often, it's important that groceries and takeaway food can be delivered to consumers safely. Packaging has a vital part to play in this process. Marjatta Punkka, Product Safety Manager at Metsä Board, says that food safety certification is one way to guarantee safe production methods and minimise risk throughout the production chain.

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Moomin Golf set

2020 / Customer case

A premium package starts with the right material choices

​An attractive gift item requires an equally impressive package. Metsä Board's design team helped to create an appealing package for a golf ball gift set featuring the universally loved Moomin characters.  

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Rapala package for luring fish

2020 / Customer case

Cooperation with a digital printer created an alluring package for luring fish

​Rapala, a leading fishing lure innovator, chose Metsä Board’s premium lightweight paperboard for its striking lure packaging. The packaging was digitally printed by PackageMedia.

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2020 / Sustainability

Fresh or recycled? It’s not an either/or

​When shopping for your groceries, do you choose packaging based on how environmentally friendly you think it is? If, like us, you want to make the best choices for the planet, there are a few things it’s important to know. ​For example, how environmentally friendly are cartons made from non-recycled fibre (also called virgin or fresh fibre) compared to recycled ones? You might be surprised by the answer.

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2020 / Insights

Better with Less – Design Challenge – Meet the winners

In a series of interviews we ask the winners of the Better with Less – Design Challenge what inspired them to enter their inspirational ideas.

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2020 / Insights

Forecasting trends in pharma packaging

​Eson Pac are pharma packaging specialists, with expertise in all aspects of producing and delivering packaging solutions for the pharma supply chain. Niklas Bengtsson, Sales and Marketing Director at Eson Pac, shares some insights into current and future trends.

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