Trends & inspiration


Global megatrends such as urbanisation and population growth are increasing the need for packaging. Food-on-the-go and e-commerce are here to stay. Consumers require sustainability and safety from the brands. How to fulfil today’s consumer’s expectations? Check out the trends affecting packaging market and get inspired with our customer cases.

 

2021 / Insights

Environmental benefits from using renewable energy and lighter weight fresh fibre boards

​Rising environmental awareness has become a megatrend, with many consumers changing their behavior to adopt a greener lifestyle. They consciously pay attention to the environmental impact of the products they are purchasing, and the packaging is also under critical scrutiny. Packaging made of recycled materials is often assumed to be a more sustainable choice which, based on many aspects, is not always factually true.

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Metsä Board packaging transit

2021 / Products and services

Intelligent packaging tested for sheeted paperboard transit

​​Clever packaging concepts are not only made from Metsä Board's sustainable paperboard – the paperboard itself can utilise new types of intelligence too.

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2021 / Insights

Hygiene and safety are important in the new normal

​​Due to the coronavirus pandemic, we are all more aware of the importance of good hygiene. This also affects how we look at food products and packaging. In fact, packaging has taken on a completely new meaning during the past year.

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Making medical products sustainable

2021 / Customers

Making medical products sustainable

​​Creating a sustainable packaging solution for medical products was the goal that ERBA Diagnostics Mannheim and AR Packaging Graz set themselves for the new ISE-Analyzer EC Cartridge.

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2021 / Insights

Pharma packaging – what’s on the horizon?

​Finnish packaging converter Jaakkoo-Taara is an ISO-certified company with decades of experience in producing a diverse range of packaging solutions for the demanding and strictly regulated pharma industry. We spoke to CEO Thomas Brusila about the hot topics that are shaping his business.

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Single-use fibre-based packaging

2021 / Insights

New study shows that single-use fibre-based packaging in quick service restaurants is better for the environment than reusab

​​A study published by the European Paper Packaging Association (EPPA) reveals that single-use fibre-based food and drink packaging used in European quick service restaurants provide significant key environmental advantages when compared to reusable tableware.

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Excellence Centre

2021 / Products and services

Let’s wrap up the perfect package – together

​Sustainable, renewable and recyclable packaging is in serious demand right now, and so are solutions that enhance consumer experience. Wrapping up the perfect package requires teamwork based on strong collaborations, which is exactly what we are developing at our new Excellence Centre. Our new workshop concepts for co-creating solutions with our customers and partners are purpose-built for deep collaboration. These sessions, which can also be run virtually, have been very successful at bringing together the right people in the right place at the right time to innovate new sustainable packaging solutions.

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2021 / Insights

When I go to work in the morning, I leave my inner designer at home

​As packaging designers, the first mistake we often make is to create a package that pleases us rather than the people who will buy the product inside. My trick to avoid this is to leave my inner designer at home and step into the consumer's shoes instead.  

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