Trends & inspiration


Global megatrends such as urbanisation and population growth are increasing the need for packaging. Food-on-the-go and e-commerce are here to stay. Consumers require sustainability and safety from the brands. How to fulfil today’s consumer’s expectations? Check out the trends affecting packaging market and get inspired with our customer cases.

 

2021 / Customers

Yves Rocher Makeup Calendar finalist in European Carton Excellence Awards 2021

​Pro Carton and ECMA have recently revealed the finalists for the European Carton Excellence Award 2021. Yves Rocher’s luxurious New Year makeup calendar, produced by Durero Packaging on Metsä Board paperboard, is one of the finalists.

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2021 / Customers

Smarties Giant Hexatube finalist in European Carton Excellence Awards 2021

​Pro Carton and ECMA have recently revealed the finalists for the European Carton Excellence Award 2021. Smarties Giant Hexatube, produced by the carton converter WestRock on Metsä Board paperboard, is one of the finalists.

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Mars Wrigley UK’s Maltesers boxes now fully recyclable

2021 / Customer case

Mars Wrigley UK’s Maltesers boxes now fully recyclable after switch to dispersion coated barrier board

​Mars Wrigley UK has taken another step in its journey towards 100% reusable, recyclable or compostable packaging with the removal of the black PE liner from its Maltesers boxes – a familiar site on store shelves since 1930.

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2021 / Sustainability

Metsä Board named on the Financial Times Climate Leaders 2021 list

​Financial Times published its first listing of Europe’s Climate Leaders in May.

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2021 / Sustainability

Metsä Board Husum progressing to a fossil free future

​Metsä Board’s Husum pulp mill renewal is ongoing, with the construction of the new modern recovery boiler and turbine in full swing. Metsä Board has set the target for all its mills and raw materials to be 100% fossil free in 2030. The renewal of the Husum mill is a significant step towards this goal. 

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2021 / Sustainability

Information, action and shared commitment

​The general climate debate has made it clear that halting global warming at an increase of 1.5 degrees will require concrete action from companies. Growing numbers of customers, investors and consumers are demanding that companies act responsibly. Those that aim to reduce their greenhouse gas emissions can gain a significant competitive advantage.

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2021 / Customer case

More ecological packaging is in the minds of many corporate front runners

​One of the pioneers in the field is Unilever, a global market leader in various sectors and the owner of several world-class brands. The company strives for sustainable packaging. 

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World Book Day uses sustainable paperboard by Metsä Board

2021 / Customer case

World Book Day uses sustainable paperboard for its ‘I’ll give you a story’ book

​On 23 April, the UNESCO World Book Day, bookstores, publishers, libraries, schools and reading enthusiasts across Germany celebrate a large reading festival, a regional tradition since 1995.

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