Our production units play an active part in local communities. We are a major regional player in Finland and Sweden, and through our sales offices we operate in some 30 countries. Our operations also have more far-reaching impacts, for example through our supply chains.
We particularly aim to be a reliable employer and a good neighbour engaged in open and transparent communications with our stakeholders. We take full responsibility on the socio-economic impacts of our operations, and their effects on our different stakeholder groups. Our aim is to be an appreciated employer, whilst also indirectly generating significant local employment opportunities, for example through our subcontractors and partners.
We particularly want to build trusting and open relations with our main stakeholder groups. We have defined our customers and our personnel as our most important stakeholder groups, whilst other important stakeholders include our suppliers, our investors and financiers, representatives of non-governmental organisations (NGOs), the media, and society at large.
We aim to engage in a transparent and open dialogue with each of our stakeholder groups to gain a better understanding of their specific expectations. Transparent and constructive stakeholder dialogue is an essential part of Metsä Board’s activities and management – especially for the management of sustainability issues.
Young people and children as the primary target group of social engagement
Metsä Group has defined young people and children as the primary target group of the company’s social engagement. Every year, the whole Metsä Group offers summer jobs and thesis work opportunities to hundreds of students and participates in projects promoting the various career opportunities the forest industry can offer.
In 2018 Metsä Group started cooperation with the Finnish 4H Organisation to strengthen young people’s relationship with forests. The cooperation aims to give information to young people about the economical, ecological and social significance of sustainable forestry, as well as promote the excellent prospects the industry has to offer for the future, both in Finland and globally.
In 2018 Metsä Group also started cooperation with the Finnish Olympic Committee’s sports academies. The aim is to support young people to combine sports and school in a way that allows to success in both. As part of the campaign, Metsä Group will donate coaching lessons to secondary school pupils and organise, together with the sports academies, open sporting events for families in selected locations where Metsä Group has operations.
Also in 2018, Metsä Group started the collaboration with The Family Federation of Finland supporting the well-being of young men and boys. The largest user group of the service consists of boys who live in the provincial regions where most of our production sites are located. Helping this group is an important social issue, because at the moment about one fifth of young Finnish men aged 20–24 are unemployed or not in education or training.
Metsä Board Americas has during the past few years joined forces with the Paperboard Packaging Council (PPC), as part of the TICCIT Program ‘Trees into Cartons, Cartons into Trees’. TICCIT is an outreach and educational program for school children held annually in April to honour ‘Earth Day’ and highlights the renewability and sustainability of paper and paperboard packaging.