We take full responsibility on the socio-economic impacts of our operations, and their effects on our different stakeholder groups. Our contribution to the local society and region close to our production sites is strong, through employment as well as paid taxes. We are a major regional player in Finland and Sweden, and through our sales offices we have a global reach. Our operations also have more far-reaching impacts, for example through our supply chains. Each Finnish forest industry job creates three more jobs indirectly, according to the Finnish Forest Industries Federation.
We want to build trusting relations and open dialogue with our main stakeholder groups. Important stakeholders include our customers and our personnel as well as our suppliers, our investors and financiers, representatives of non-governmental organisations (NGOs), the media, and society at large. Annually, we arrange different types of stakeholder events, including meetings and visits to our sites.
We aim to be a reliable employer and a good neighbour engaged in open and transparent communications with our local stakeholders. Local stakeholders, such as schools and potential employees, media, decision-makers and the general public are interested in our activities. To offer stakeholders possibilities to get to know us better, we arrange open house days at our production sites. We also have a long tradition of visiting junior high schools to share our expertise about the opportunities the forest industry has to offer.
Young people and children as the primary target group of social engagement
Metsä Group has defined young people and children as the primary target group of the company’s social engagement. Every year, the whole Metsä Group offers summer jobs and thesis work opportunities to hundreds of students and participates in projects promoting the various career opportunities the forest industry can offer.
In 2018 Metsä Group started cooperation with the Finnish 4H Organisation to strengthen young people’s relationship with forests. The cooperation aims to give information to young people about the economical, ecological and social significance of sustainable forestry, as well as promote the excellent prospects the industry has to offer for the future, both in Finland and globally.
In 2018 Metsä Group also started cooperation with the Finnish Olympic Committee’s sports academies. The aim is to support young people to combine sports and school in a way that allows to success in both. As part of the campaign, Metsä Group will donate coaching lessons to secondary school pupils and organise, together with the sports academies, open sporting events for families in selected locations where Metsä Group has operations.
Metsä Board Americas has since 2016 joined forces with the Paperboard Packaging Council (PPC), as part of the TICCIT Program ‘Trees into Cartons, Cartons into Trees’. TICCIT is an outreach and educational program for school children held annually in April to honour ‘Earth Day’ and highlights the renewability and sustainability of paper and paperboard packaging.