Our values


Responsible profitability, reliability, cooperation and renewal


Metsä Board’s values are responsible profitability, reliability, cooperation and renewal. These values guide our work towards our targets, and they are reflected in all our daily activities, such as the support we provide for our personnel’s decision-making, or in the recruitment of new employees. Sustainability goals are an important part of leadership at Metsä Board. We have set goals for our operations and investments for 2020, and we also set annual goals related to the well-being of our people. These goals relate to our use of wood, our supply chain, climate issues, energy efficiency, resource efficiency, ethical business, and the well-being and safety of our employees.

Responsible profitability

  • We aim to produce high-quality products and services which add value to our customers’ businesses.
  • We strive to continuously improve our performance and results, to add value to the company for our owners.
  • Our mother company, Metsä Group, develops services for its forest-owner members. Its core activities are based on the principles of sustainable forestry and the continuing family ownership of forests over the generations.
  • Profitability creates the preconditions for the continuous improvement of activities to the benefit of our customers, owners, personnel and partners.
  • We are far-sighted, persistent and responsible in our work. We take responsibility for our impacts on the environment, our partners and all other stakeholders, in order to safeguard success in our own business and in the wider forest economy.


  • We are a reliable supplier, and our success is based on close long-term cooperation with our partners.
  • We strengthen our owners’ trust by acting consistently and predictably.
  • Everybody working within Metsä Board has the right to a safe and healthy working environment.
  • We appreciate each other’s work and skills, while respecting cultural and individual differences among our colleagues.
  • We strive to maintain frank and open dialogues with all our stakeholders in order to build up trust and enhance our reputation.


  • We aim to enhance our activities in cooperation with our customers.
  • As a member of Metsä Group, Metsä Board benefits from the synergies between the Group’s different business areas.
  • We share know-how, information and best practices with each other, and support job rotation within Metsä Group.
  • We work in transparent cooperation with all of the relevant officials and public authorities.


  • We dare to question conventional methods with an open mind, in order to improve our work and offer our customers suitable products and services that will add value to their businesses.
  • We improve the competitiveness of our company by emphasising research and development.
  • We encourage our personnel to be actively involved in continuous learning, to gain experience through job rotation, and to use their own initiative.
  • We are aware of the environmental challenges facing the world today, and we strive to find appropriate responses to them in our own work.